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[{"key": "dc.contributor.advisor", "value": "Abrahamsson, Pekka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Koski, Timo", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-05T08:36:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-05T08:36:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64353", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ilmaisia mobiilipelej\u00e4 tulee p\u00e4ivitt\u00e4in valtavasti lis\u00e4\u00e4 suurimpiin markkina-paikkoihin. Kilpailu k\u00e4ytt\u00e4jist\u00e4 on kovaa, sill\u00e4 pelien on pidett\u00e4v\u00e4 kiinni k\u00e4ytt\u00e4jist\u00e4\u00e4n, jotka voivat helposti vaihtaa pelist\u00e4 toiseen. T\u00e4m\u00e4n tutkimuksen tarkoituksena on syvent\u00e4\u00e4 ymm\u00e4rryst\u00e4 pelaajapysyvyydest\u00e4 ja erityisesti siit\u00e4, millaisia keinoja pelinkehitt\u00e4jill\u00e4 on pelin sis\u00e4isill\u00e4 mekaniikoilla saada pelaajat palaamaan peliin useana p\u00e4iv\u00e4n\u00e4. Vastauksia k\u00e4ytt\u00e4j\u00e4pysyvyyden t\u00e4rkeyteen ja ominaisuuksiin sek\u00e4 ilmaisten mobiilipelien menestystekij\u00f6ihin tutkittiin kirjallisuuskatsauksen, haastatteluiden, menestyneiden pelien analyysin ja tapaustutkimuksen keinoin. Haastateltavina oli julkaisijoita, joilla on paljon dataa peleist\u00e4 ja pelaajista. Menestyneiden mobiilipelien analyysill\u00e4 peleist\u00e4 l\u00f6ydettiin mekaniikkoja, jotka sopivat eri pelaajatyypeille. Tapaustutkimuksen kohteena oli ilmainen mobiilipeli Zombiefall, joka julkaistiin tutkimuksen aikana kuusi kertaa. Jokaisella kerralla peliin oli tehty pieni\u00e4 muutoksia. Julkaisuista saatu data osoitti muutosten nostaneen pelin k\u00e4ytt\u00e4j\u00e4pysyvyytt\u00e4, mutta ei paljoa. Tutkimusmateriaalista muodostettiin kahdeksan empiirist\u00e4 p\u00e4\u00e4telm\u00e4\u00e4. Tutkimuksen tuloksena oli, ett\u00e4 pelaajapysyvyys on t\u00e4rke\u00e4\u00e4 pelin menestykselle. Pelialalla ei ole yhten\u00e4ist\u00e4 n\u00e4kemyst\u00e4 siit\u00e4, milloin pelaajapysyvyys on riitt\u00e4v\u00e4n hyv\u00e4 julkaisuun. Peliss\u00e4 edistyminen on t\u00e4rke\u00e4\u00e4 pelaajapysyvyydelle ja edistyminen voi tapahtua monella tapaa. Menestyneet ilmaiset mobiilipelit pakottavat pelaajan odottamaan, ennen kuin pelaaja voi jatkaa pelaamista tai saa palkintoja. Lis\u00e4ksi menestyneet ilmaiset mobiilipelit ottavat kaikki pelaajatyypit huomioon. Mekaniikkoja pelaajapysyvyyden nostamiseksi on monia, ja mekaniikat voidaan jakaa kolmeen kategoriaan. Havaintojen perusteella pelaajapysyvyyden nostaminen on vaikeaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The number of free-to-play mobile games in the biggest marketplaces increases rapidly every day. The competition is fierce as games need to hold on tight to their users which can easily switch from one game to another. The purpose of this research is to deepen the understanding of retention in mobile games. This study specifically focuses on what means the game developers have to keep players returning to the game for multiple days. Answers to the properties of retention, its importance, and success factors of free-to-play mobile games were researched with a literature review, interviews, an analysis of successful mobile games, and with a case study. Publishers were interviewed as they have a lot of data at their use and the analysis of successful mobile games found mechanics that fit different player types. The case study focused on a free-to-play mobile game called Zombiefall which was released six times during this research. Every time it was improved slightly. The data from the releases shows that the changes made did raise the retention but not by much. From the material eight primary empirical conclusions (PEC) were formed. As a result for the study it was shown that retention is vital for the games success and that there is no industry wide retention threshold for releasing a game. It is important for games to have good progression mechanics, which there can be multiple of. Successful mobile free-to-play games make the player wait a while before the player can resume playing and gain rewards. The analysed games also have mechanics for all player types. There are many mechanics to raise retention and they can be categorized into three groups. Increasing retention was found to be hard.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-06-05T08:36:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-05T08:36:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "115", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "retention", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobile", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "free-to-play", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "core loop", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "core mechanic", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Retention in free-to-play mobile games : a case study", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906052965", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pelisuunnittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilipelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "game design", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobile games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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