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[{"key": "dc.contributor.advisor", "value": "Koskelainen, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hannuksela, Emma-Stiina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-03T09:54:03Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-03T09:54:03Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64291", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kilpailu verkkokauppojen v\u00e4lill\u00e4 kiristyy verkkokaupank\u00e4ynnin kasvaessa. K\u00e4ytt\u00e4j\u00e4kokemus on yksi verkkokaupan menestymiseen vaikuttavista tekij\u00f6ist\u00e4 ja sen n\u00e4hd\u00e4\u00e4n vaikuttavan asiakkaan ostok\u00e4ytt\u00e4ytymiseen. K\u00e4ytt\u00e4j\u00e4kokemuksen avulla yritys voi saada t\u00e4rke\u00e4\u00e4 tietoa asiakkaidensa mieltymyksist\u00e4 ja kehitt\u00e4\u00e4 verkkokauppaansa. T\u00e4ss\u00e4 tutkielmassa haluttiin selvitt\u00e4\u00e4, mitk\u00e4 ovat k\u00e4ytt\u00e4j\u00e4kokemuksen tekij\u00e4t erityisesti verkkokaupan kontekstissa ja onko olemassa ohjeita, miten verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemusta voidaan kehitt\u00e4\u00e4. Tutkimuksessa keskityttiin verkkokauppoihin, joissa yritys myy tuotteita tai palveluita suoraan kuluttajille. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin kirjallisuuskatsausta ja l\u00e4htein\u00e4 k\u00e4ytettiin erilaisia vertaisarvioituja artikkeleja arvostetuista julkaisuista. Tutkimuksessa huomattiin k\u00e4ytett\u00e4vyyden olevan merkitt\u00e4v\u00e4 tekij\u00e4 k\u00e4ytt\u00e4j\u00e4kokemuksen muodostumisessa ja jopa sen perusta. Muillakin k\u00e4ytt\u00e4j\u00e4kokemukseen liitetyill\u00e4 seikoilla on vaikutusta, kuten esimerkiksi luottamuksella, koukuttavuudella ja sivuston sis\u00e4lt\u00e4m\u00e4n informaation laadulla. Tutkimuksessa tuli ilmi my\u00f6s verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemuksen kehitt\u00e4miseen sovellettavia suuntaa antavia ohjeita, jotka nojaavat verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemuksen tekij\u00f6ihin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Competition between online stores is rising as e-commerce grows. User experience can be seen as one of the factors affecting the success of an online store and is seen to affect the customer\u2019s buying behavior. With the help of understanding user experience, a company can get relevant and important information about the preferences of the customers and improve their e-commerce business. In this thesis, I wanted to find out what are the factors of user experience, especially in the context of e-commerce, and whether there are guidelines on how to improve the user experience in e-commerce. The research focused on online shops where the company sells products or services directly to consumers. Literature review was used as a research method with various peer-reviewed articles and prestigious publications used as sources. The research found usability to be a significant factor in the formation of user experience and even its foundation. Other aspects associated with user experience have an impact as well, such as trust, stickiness and the quality of the information contained in the page. The study also revealed some guidelines for improving the user experience in e-commerce.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-06-03T09:54:03Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-03T09:54:03Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "33", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakaskokemus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemukseen vaikuttavat tekij\u00e4t", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906032895", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa (verkkoliiketoiminta)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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