Elements of gambling in video game microtransactions loot boxes

Yllätyslaatikot ovat yksi uusimmista video pelien sisältämistä mikromaksukohteista. Viime aikoina on käyty paljon keskustelua yllätyslaatikoiden yhtäläisyyksistä uhkapelaamiseen. Aihe on nostanut monia huolenaiheita liittyen esimerkiksi lasten ja muiden riskialttiiden ryhmittymien altistuksesta uhka...

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Main Author: Latvala, Tatu
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/64113
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author Latvala, Tatu
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Latvala, Tatu Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Latvala, Tatu Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Latvala, Tatu
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description Yllätyslaatikot ovat yksi uusimmista video pelien sisältämistä mikromaksukohteista. Viime aikoina on käyty paljon keskustelua yllätyslaatikoiden yhtäläisyyksistä uhkapelaamiseen. Aihe on nostanut monia huolenaiheita liittyen esimerkiksi lasten ja muiden riskialttiiden ryhmittymien altistuksesta uhkapelaamiselle. Tämä tutkielma pyrkii ottamaan kantaa tähän väittelyyn tutkimalla, onko eri pelien yllätyslaatikoiden ja uhkapelaamisen välillä yhtäläisyyksiä. Tutkimus on toteutettu sekä kirjallisuuskatsauksena, että empiirisenä tutkimuksena. Kirjallisuuskatsaus pyrkii selvittämään, millaisia yhtäläisyyksiä yllätyslaatikoiden ja uhkapelaamisen välillä on jo löydetty. Tämän lisäksi, empiirisen tutkimuksen tarkoituksena on selvittää, mikä motivoi kuluttajia käyttämään rahaa uhkapelaamiseen, mikromaksuihin sekä yllätyslaatikkoihin, ja miten nämä motivaatiot kohtaavat keskenään. Tulokset osoittavat, että tietynlaisten yllätyslaatikoiden ja uhkapelaamisen välillä voidaan nähdä yhteys. Tämä yhteys edellyttää, että yllätyslaatikoita voidaan hankkia oikealla rahalla, sattuma määittää saadut palkinnot sekä palkinnot pitää pystyä muuntamaan takaisin rahaksi. Lisäksi, empiiriset tulokset osoittavat, että motivaatiot rahankäytölle ovat samankaltaisia uhkapelaamisen ja yllätyslaatikoiden välillä, mutta samalla mikromaksujen ja yllätyslaatikoiden välillä. Motivaatiot uhkapelaamiseen ja mikromaksuihin kuitenkin poikkeavat toisistaan huomattavasti. Tulosten perusteella voidaan todeta, että yllätyslaatikot asettuvat johonkin uhkapelaamisen ja perinteisten mikromaksujen välimaastoon, sillä ne ovat itsessään mikromaksuja, mutta niissä on paljon yhtäläisyyksiä uhkapelaamiseen. Tästä syystä ne voivat olla jossain määrin sääntelyn tarpeessa. Yksiselitteisesti yllätyslaatikoita ei voida kuitenkaan rinnastaa uhkapelaamiseen. Loot boxes are one of the newest form of video game microtransaction items. Recently, there has been controversy about loot boxes being a type of gambling. Hence, there are many concerns regarding children and other vulnerable populations in being exposed to these forms of gambling. This study attempts to account for this controversy by investigating the connections between loot box systems in various games and elements of gambling. The research has been conducted as a literature review and as an empirical questionnaire study. The literature review aimed to discover the similarities that have been found between loot boxes and gambling. Additionally, the purpose of the empirical research is to find out what motivates consumers to spend money on gambling, microtransactions, and loot boxes, and how these motivations correlate with one another. The results suggest that there may be a connection regarding specific types of loot box systems and gambling. Such systems must include real currency purchases, rewards received according to chance and the ability to exchange the rewards into real currency. Moreover, the empirical results indicate that the motivations for money spending are somewhat similar between gambling and loot boxes, and at the same time between microtransactions and loot boxes. However, the motivations between gambling and microtransactions differ considerably. On the basis of the results, it can be said that loot boxes fall somewhere between gambling and traditional microtransactions, since they are microtransactions as such, while they also possess many similar features to gambling. Due to this fact, they may require regulation to some extent. However, loot boxes cannot be unequivocally equated with gambling.
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Viime aikoina on k\u00e4yty paljon keskustelua yll\u00e4tyslaatikoiden yht\u00e4l\u00e4isyyksist\u00e4 uhkapelaamiseen. Aihe on nostanut monia huolenaiheita liittyen esimerkiksi lasten ja muiden riskialttiiden ryhmittymien altistuksesta uhkapelaamiselle. T\u00e4m\u00e4 tutkielma pyrkii ottamaan kantaa t\u00e4h\u00e4n v\u00e4ittelyyn tutkimalla,\nonko eri pelien yll\u00e4tyslaatikoiden ja uhkapelaamisen v\u00e4lill\u00e4 yht\u00e4l\u00e4isyyksi\u00e4.\nTutkimus on toteutettu sek\u00e4 kirjallisuuskatsauksena, ett\u00e4 empiirisen\u00e4 tutkimuksena. Kirjallisuuskatsaus pyrkii selvitt\u00e4m\u00e4\u00e4n, millaisia yht\u00e4l\u00e4isyyksi\u00e4 yll\u00e4tyslaatikoiden ja uhkapelaamisen v\u00e4lill\u00e4 on jo l\u00f6ydetty. 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spellingShingle Latvala, Tatu Elements of gambling in video game microtransactions : loot boxes loot box random reward mechanism microtransactions gambling in-game purchase virtual goods Tietojärjestelmätiede Information Systems Science 601 rahapelit videopelit uhkapelit gambling games video games games of chance
title Elements of gambling in video game microtransactions : loot boxes
title_full Elements of gambling in video game microtransactions : loot boxes
title_fullStr Elements of gambling in video game microtransactions : loot boxes Elements of gambling in video game microtransactions : loot boxes
title_full_unstemmed Elements of gambling in video game microtransactions : loot boxes Elements of gambling in video game microtransactions : loot boxes
title_short Elements of gambling in video game microtransactions
title_sort elements of gambling in video game microtransactions loot boxes
title_sub loot boxes
title_txtP Elements of gambling in video game microtransactions : loot boxes
topic loot box random reward mechanism microtransactions gambling in-game purchase virtual goods Tietojärjestelmätiede Information Systems Science 601 rahapelit videopelit uhkapelit gambling games video games games of chance
topic_facet 601 Information Systems Science Tietojärjestelmätiede gambling gambling games games of chance in-game purchase loot box microtransactions rahapelit random reward mechanism uhkapelit video games videopelit virtual goods
url https://jyx.jyu.fi/handle/123456789/64113 http://www.urn.fi/URN:NBN:fi:jyu-201905222715
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