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[{"key": "dc.contributor.advisor", "value": "Hallila, Mika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heikkil\u00e4, Aino", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-05-17T07:13:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-05-17T07:13:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64029", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielma k\u00e4sittelee kolmea eri muumiaiheista meemi\u00e4, jotka on poimittu Facebook-sivustolta.\nMenetelm\u00e4n\u00e4 toimii diskurssianalyysi. Diskurssi m\u00e4\u00e4ritell\u00e4\u00e4n Michel Foucaultin mukaan, eli osana mielikuvien tai lausumien verkostoa. Keskeisesti diskurssianalyysissa toisistaan erottuvat diskurssi muumiteosten sis\u00e4ll\u00e4 sek\u00e4 muut, ymp\u00e4r\u00f6iv\u00e4n yhteiskunnan diskursiiviset ainekset.\n\nEnsimm\u00e4isess\u00e4 meemiss\u00e4 esiintyy keskeisesti uhan ja vierauden diskurssi suhteessa ruokailutottumuksiin; meemi ilment\u00e4\u00e4, kuinka M\u00f6rk\u00f6 puolestaan esiintyy muumiteosten diskurssissa uhkaavana ja vieraana. Sek\u00e4 muumien maailmassa ett\u00e4 todellisuuden vegaanikeskustelussa diskurssi m\u00e4\u00e4rittyy sen kautta, ett\u00e4 erilaiset keskustelijat eiv\u00e4t kuuntele toisiaan. Avaimia diskurssien yhteent\u00f6rm\u00e4ykseen voi poimia muumiteosten avulla esimerkiksi sukupuolen ja totunnaisen el\u00e4m\u00e4ntavan diskurssien kautta. Toisessa meemiss\u00e4 k\u00e4sitell\u00e4\u00e4n sosiaalisen median totuusdiskurssia satiirin keinoin, muumiteosten sis\u00e4isi\u00e4 diskursseja hy\u00f6dynt\u00e4en. Keskeisi\u00e4 teemoja ovat esimerkiksi inhimillisyys ja ei-inhimillisyys. Kolmannessa meemiss\u00e4 esiin nousevat luokka-aseman diskurssit: pohditaan, miten Haisuli edustaa alaluokkaista asemaa muumien maailmassa sek\u00e4 millaisia ovat alemman sosiaaliluokan diskurssit todellisessa yhteiskunnassa. Keskeist\u00e4 on my\u00f6s tulkita meemi\u00e4 suhteessa kansallisromanttiseen taiteeseen ja suomalaiseen identiteettiin.\n\nLis\u00e4ksi tulkinnoissa hy\u00f6dynnet\u00e4\u00e4n Eliisa Vainikan j\u00e4sentelemi\u00e4 yleisi\u00e4 piirteit\u00e4, joita nettimeemeiss\u00e4 esiintyy.\n\nJohtop\u00e4\u00e4t\u00f6ksen\u00e4 on, ett\u00e4 jo muumiteokset itsess\u00e4\u00e4n sis\u00e4lt\u00e4v\u00e4t monipuolisesti todelliseen yhteiskuntaan liitett\u00e4vi\u00e4 diskursseja, ja niit\u00e4 on edelleen helppo hy\u00f6dynt\u00e4\u00e4 esimerkiksi osana internetmeemej\u00e4 kommentoiden nyky-yhteiskuntaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-05-17T07:13:45Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-05-17T07:13:45Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "30", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Muumit meemeiksi, meemit mielteiksi : diskurssianalyysi muumiaiheisista meemeist\u00e4 Facebookissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201905172657", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Kirjallisuus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Literature", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "304", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muumit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "meemit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Facebook", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssintutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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