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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Str\u00f6m, Emilia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-05-16T05:34:17Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-05-16T05:34:17Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63986", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu \u2013tutkielman tavoitteena on laadullisesti tutkia viestint\u00e4johtajien n\u00e4kemyksi\u00e4 strategisesta viestinn\u00e4st\u00e4. Lis\u00e4ksi tutkimuksen tarkoituksena on tuottaa lis\u00e4tietoa strategisen viestinn\u00e4n rooleista ja merkityksist\u00e4. Tutkielman teoreettinen viitekehys sis\u00e4lt\u00e4\u00e4 kaksi taustoittavaa teorialukua strategiasta ja strategisesta viestinn\u00e4st\u00e4. Niiden j\u00e4lkeen k\u00e4sitell\u00e4\u00e4n tutkijoiden uusimpia eli vuosina 2016-2018 julkaistuja n\u00e4kemyksi\u00e4 strategisesta viestinn\u00e4st\u00e4. Tutkimuksen aineisto on ker\u00e4tty narratiivisten haastattelujen kautta haastattelemalla p\u00f6rssiyhti\u00f6iden viestint\u00e4johtajia. Aineisto koostuu viestint\u00e4johtajien kertomuksista sek\u00e4 yleisest\u00e4 pohdinnasta koskien strategista viestint\u00e4\u00e4. Tutkielmassa sovelletaan narratiivista tutkimusta. Kertomusten eli narratiivien analyysin kautta l\u00f6ydettiin viestint\u00e4johtajien n\u00e4kemyksi\u00e4 strategisesta viestinn\u00e4st\u00e4. N\u00e4kemyksi\u00e4 nostettiin strategisen viestinn\u00e4n ominaisuuksista, onnistumisen edellytyksist\u00e4, haasteista ja sis\u00e4isist\u00e4 vuorovaikutustilanteista. Lis\u00e4ksi avattiin n\u00e4kemyksi\u00e4 viestij\u00e4n ominaisuuksista, osaamisesta ja rooleista strategisen viestinn\u00e4n tilanteissa. Kertomuksellisen eli narratiivisen analyysin kautta strategisen viestinn\u00e4n kertomuksista l\u00f6ydettiin nelj\u00e4 tarinatyyppi\u00e4, jotka kuvaavat strategisen viestinn\u00e4n rooleja ja merkityksi\u00e4. Tarinatyyppien perusteella voidaan todeta, ett\u00e4 strategisella viestinn\u00e4ll\u00e4 on p\u00f6rssiyhti\u00f6iss\u00e4 nelj\u00e4 erilaista roolia: strateginen viestint\u00e4 pelastaa maineen, sitoo yhteis\u00f6n, mahdollistaa strategian toteutumisen ja vauhdittaa liiketoimintaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-05-16T05:34:17Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-05-16T05:34:17Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "106", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "strateginen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4johtaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestint\u00e4johtajien n\u00e4kemyksi\u00e4 strategisesta viestinn\u00e4st\u00e4 ja sen rooleista", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201905162631", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "narratiivinen tutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strategiaty\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strategia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4strategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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