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[{"key": "dc.contributor.author", "value": "R\u00e4s\u00e4nen, Anni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-05-15T06:25:39Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-05-15T06:25:39Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63941", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkielma k\u00e4sittelee Ranskan vuoden 2017 presidentinvaalien kahden ehdokkaan, Emmanuel Macronin ja Marine Le Penin, itsest\u00e4\u00e4n luomia kuvia vaalien ensimm\u00e4isen kierroksen kampanjavideoilla. Analysoimme puheet diskurssianalyysin avulla. Valitsimme tutkimusaineistoksi ensimm\u00e4isen vaalikierroksen kampanjavideot ymm\u00e4rt\u00e4\u00e4ksemme paremmin, miksi juuri kyseiset ehdokkaat eteniv\u00e4t vaalien toiselle kierrokselle kamppailemaan vaalivoitosta.\n\nDiskurssianalyysin avulla l\u00f6ysimme useita kuvia, joita ehdokkaat rakentavat itsest\u00e4\u00e4n puheidensa kautta. Temaattisesti kuvat ovat jaettavissa kahteen kategoriaan, joista toista v\u00e4ritt\u00e4\u00e4 uudistushaluisuus ja toista halu toimia valtion palvelijana. Macron tuo esiin uudistushaluisuuttaan implisiittisesti, kun taas Le Pen ilmaisee suorasanaisesti muutoshalukkuutensa. Molemmat my\u00f6s uudistaisivat Ranskaa erilaisten keinojen avulla: Macron puhuu kehityksen sek\u00e4 uudistuksien puolesta, kun taas Le Pen tekisi uudistuksia korostaen perinteisi\u00e4 arvoja, kuten perhett\u00e4, ty\u00f6t\u00e4 ja is\u00e4nmaata. My\u00f6skin keinot, joilla ehdokkaat rakentavat itsest\u00e4\u00e4n kuvaa valtionpalvelijana, eroavat toisistaan. Macron esitt\u00e4\u00e4 itsens\u00e4 puheessa p\u00e4tev\u00e4n\u00e4, ep\u00e4itsekk\u00e4\u00e4n\u00e4 sek\u00e4 hyv\u00e4ntahtoisena palvelijana valtiolle. Le Pen puolestaan kuvaa itsens\u00e4 is\u00e4nmaallisena sek\u00e4 kokeneena ehdokkaana, joka haluaa puolustaa ranskalaisia ep\u00e4oikeudenmukaisuuksia vastaan.\n\nTutkielman yhteenvedossa pohdimme mahdollisia syit\u00e4 kyseisten kuvien luomiseen. K\u00e4ytimme yhteenvedon pohjana Patrick Charaudeaun jaottelua poliittisen diskurssin eetoksista. H\u00e4nen mukaansa kaikissa poliittisissa puheissa rakennetaan kahdenlaista eetosta, jotka ovat luotettavuuden sek\u00e4 tunnistettavuuden eetokset. Yhteenvedossa pystyimme identifioimaan, kuinka Macronin sek\u00e4 Le Penin itsest\u00e4\u00e4n luomat kuvat rakentavat n\u00e4it\u00e4 kahta eetosta. Yhteenvedossa totesimme my\u00f6s monien eri tekij\u00f6iden vaikuttavan ehdokkaiden itsest\u00e4\u00e4n rakentamiin kuviin. N\u00e4it\u00e4 ovat muun muassa ehdokkaan arvot sek\u00e4 poliittinen suuntaus, jo olemassa oleva eetos sek\u00e4 kokemus politiikan kent\u00e4ll\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-05-15T06:25:39Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-05-15T06:25:39Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "40", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fra", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kampanjavideot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Macron", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Le Pen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u00ab Remettre la France en marche \u00bb ou \u00ab Remettre la France en ordre \u00bb : les images construites par Emmanuel Macron et de Marine Le Pen dans des clips de campagne officiels de la pr\u00e9sidentielle de 2017", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201905152585", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romaaninen filologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romance Philology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "307", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "video", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "eetos", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssintutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaalikampanjat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "presidentinvaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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