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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Palonen, Teija", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Krats, Henri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-05-08T07:26:03Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-05-08T07:26:03Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63796", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitaalisen datan ma\u0308a\u0308ra\u0308 kasvaa kiihtyva\u0308a\u0308 vauhtia ja dataa pideta\u0308a\u0308n nykya\u0308a\u0308n yritysten ja organisaatioiden ta\u0308rkea\u0308na\u0308 liiketoiminnallisena voimavarana. Datan ma\u0308a\u0308ra\u0308 on jo vuosia ollut niin suuri, etta\u0308 puhutaankin massadatan ka\u0308sitteesta\u0308. Massadata on kuitenkin paljon muuta kuin vain sen suuri ma\u0308a\u0308ra\u0308, ja siksi yritykset ja organisaatiot etsiva\u0308t siita\u0308 kilpailullista lisa\u0308arvoa data-analytiikan keinoin. Ta\u0308ssa\u0308 kirjallisuuskatsauksena toteutetussa kandidaatintutkielmassa selvitettiin ja ma\u0308a\u0308ritettiin massadatan ja data-analytiikan ka\u0308sitteita\u0308 seka\u0308 niihin liittyvia\u0308 tekniikoita ja teknologioita. Lisa\u0308ksi tutustuttiin pk-yritysten liiketoiminnan ominaispiirteisiin. Tutkielman tavoitteena oli selvitta\u0308a\u0308, milla\u0308 tavoin pk-yritykset voisivat hyo\u0308tya\u0308 massadata-analytiikasta ja asettaako massadatan hyo\u0308dynta\u0308minen pk-yrityksille erityisia\u0308 haasteita. Pienet ja keskisuuret yritykset muodostavat suurimman osan kaikista yrityksista\u0308, mutta massadatan hyo\u0308dynta\u0308minen suomalaisissa pk-yrityksissa\u0308 ei ole viela\u0308 kovin laajaa. Kilpailukykya\u0308a\u0308n parantaakseen myo\u0308s pk-yritysten tulisi voida hyo\u0308dynta\u0308a\u0308 massadataa liiketoiminnassaan ja ka\u0308ytta\u0308a\u0308 data-analytiikkaa hyo\u0308dyksi. Massadata tarjoaa mahdollisuuksia samalla tavalla niin pk-yrityksille kuin suuremmillekin organisaatioille. Pk-yritysten haasteiksi todettiin kuitenkin huomattavasti pienemma\u0308t resurssit, osaamisen puute seka\u0308 pk-yritysten johdossa ei va\u0308ltta\u0308ma\u0308tta\u0308 osata tunnistaa massadata-analytiikan tarjoamia mahdollisuuksia liiketoiminnalle. Tehokkaalla massadatan hyo\u0308dynta\u0308misella\u0308 pk-yritykset voivat saavuttaa kilpailullista etua esimerkiksi tehostamalla liiketoiminnan prosesseja seka\u0308 helpottamalla ja automatisoimalla pa\u0308a\u0308to\u0308ksentekoa. Massadataa voidaan myo\u0308s hyo\u0308dynta\u0308a\u0308 markkinoinnin kohdentamisessa ja tehostamisessa seka\u0308 tuotekehityksessa\u0308 ja kilpailijoiden analyysissa. Avoimen la\u0308hdekoodin teknologiat massadatan prosessointiin helpottavat pk-yrityksien mahdollisuuksia pa\u0308a\u0308sta\u0308 toteuttamaan dataintensiivista\u0308 liiketoimintaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The amount of digital data is constantly increasing and data is nowadays a major competitive asset and it is seen as a business resource for companies and organizations. For years the amounts of data have been so massive that we are dealing with a concept of Big Data. However Big Data is much more than it is in size and that is the reason why organizations seek competitiveness through data-analytics. In this Bachelor\u2019s Thesis the concepts of Big Data and data-analytics were defined and examined and related techniques and technologies were determined. Thesis was conducted as a literature review. Purpose of this thesis was to find out in which way the small and medium-sized enterprises could benefit from Big Data analytics and does the utilization of Big Data set any specific challenges to SMEs. The majority of all companies are small and medium-sized enterprises but utilization of Big Data is not highly extensive in Finnish SMEs. In order to improve their competitiveness also the SMEs should be able to utilize Big Data-analytics in their business and benefit from data-analytics. Big Data offers similar opportunities also to SMEs than to larger corporations. Significantly lower resources and lack of knowledge were found as challenges for SMEs and in addition the SMEs management\u2019s unawareness of the possible opportunities of Big Data analytics to their business. With efficient utilization of Big Data SMEs could achieve competitive advantage via streamlining and improving their business processes and automatizing decision making. Big Data could also be exploited to marketing segmentation, product development and in competitor analysis. Open-source technologies for processing Big Data can help the opportunities of SMEs to make their business more data-intensified.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-05-08T07:26:03Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-05-08T07:26:03Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Massadatan ja analytiikan hyo\u0308dynta\u0308minen pk-yrityksissa\u0308", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201905082467", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "analyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "big data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pienet ja keskisuuret yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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