The effects of power asymmetry in B2B relationships in automotive industry

The subject of this study is to examine how power asymmetry will affect B2B relationships in automotive industry supply chains. Traditionally automotive industry has been seen as highly hierarchical industry. The higher position a company has on a supply chain, the more power it will have. The goal...

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Main Author: Pehkonen, Elina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/63782
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author Pehkonen, Elina
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Pehkonen, Elina Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Pehkonen, Elina Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Pehkonen, Elina
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description The subject of this study is to examine how power asymmetry will affect B2B relationships in automotive industry supply chains. Traditionally automotive industry has been seen as highly hierarchical industry. The higher position a company has on a supply chain, the more power it will have. The goal of this study is to examine if the participating companies of this study have experienced the use of coercive power and what kind of effects the use of coersive power will cause to their relationships. This study also focuses to the meaning of other B2B characters, such as trust and commitment when power asymmetry exists in the relationship. The research method of this study is semi-structured interview. The intervies were done in two phases: the first background interviews were done in IAA Frankfurt car show at September 2017. The actual research interviews were done at end of the year 2017. The key result of this study is that power asymmetry clearly exists. The power asymmetry can cause communicational problems, sanctions, price bargains, imbalanced possibilities to negoatiate about the terms and imbalanced possibilities to join common development projects. It is challenging to increase communication between companies that have highly hierarchical company cultures. Another important result of this study is that even relationships that have high level of power asymmetry can be succesful for both companies if there is enough trust and commitment between them. There was no sign that any of the participating companies would have used coercive power in their relationships but some of the companies told that they had experienced it in their previous relationships.
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Traditionally automotive industry\nhas been seen as highly hierarchical industry. The higher position a company has on a\nsupply chain, the more power it will have. The goal of this study is to examine if the\nparticipating companies of this study have experienced the use of coercive power and\nwhat kind of effects the use of coersive power will cause to their relationships. This\nstudy also focuses to the meaning of other B2B characters, such as trust and commitment\nwhen power asymmetry exists in the relationship. The research method of this study is\nsemi-structured interview. The intervies were done in two phases: the first background\ninterviews were done in IAA Frankfurt car show at September 2017. The actual research\ninterviews were done at end of the year 2017. The key result of this study is that power\nasymmetry clearly exists. 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spellingShingle Pehkonen, Elina The effects of power asymmetry in B2B relationships in automotive industry power asymmetry B2B relationships coercive power commitment Markkinointi Marketing 20423 autoteollisuus yritysmyynti luottamus tavarantoimittajat liikesuhteet automobile industry business-to-business commerce trust suppliers business relations
title The effects of power asymmetry in B2B relationships in automotive industry
title_full The effects of power asymmetry in B2B relationships in automotive industry
title_fullStr The effects of power asymmetry in B2B relationships in automotive industry The effects of power asymmetry in B2B relationships in automotive industry
title_full_unstemmed The effects of power asymmetry in B2B relationships in automotive industry The effects of power asymmetry in B2B relationships in automotive industry
title_short The effects of power asymmetry in B2B relationships in automotive industry
title_sort effects of power asymmetry in b2b relationships in automotive industry
title_txtP The effects of power asymmetry in B2B relationships in automotive industry
topic power asymmetry B2B relationships coercive power commitment Markkinointi Marketing 20423 autoteollisuus yritysmyynti luottamus tavarantoimittajat liikesuhteet automobile industry business-to-business commerce trust suppliers business relations
topic_facet 20423 B2B relationships Marketing Markkinointi automobile industry autoteollisuus business relations business-to-business commerce coercive power commitment liikesuhteet luottamus power asymmetry suppliers tavarantoimittajat trust yritysmyynti
url https://jyx.jyu.fi/handle/123456789/63782 http://www.urn.fi/URN:NBN:fi:jyu-201905082457
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