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[{"key": "dc.contributor.advisor", "value": "Koskelainen, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laaksonen, Teemu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-05-02T13:00:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-05-02T13:00:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63715", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sosiaalinen media on nopeasti kasvava ja ajankohtainen ilmi\u00f6, jota organisaatiot\novat entist\u00e4 enemm\u00e4n hy\u00f6dynt\u00e4neet viestinn\u00e4n toiminnoissaan. T\u00e4ss\u00e4 tutkielmassa\nperehdyt\u00e4\u00e4n organisaation viestint\u00e4\u00e4n ja siihen, mit\u00e4 mahdollisuuksia\nja mahdollisia haasteita sosiaalisen median k\u00e4ytt\u00f6\u00f6notto voi tuoda viestinn\u00e4n\neri toimintoihin. N\u00e4k\u00f6kulmana on organisaation viestinn\u00e4n n\u00e4k\u00f6kulma ja\norganisaation viestint\u00e4 jaetaan tutkielmassa ulkoiseen- ja sis\u00e4iseen viestint\u00e4\u00e4n.\nTutkielma toteutetaan kirjallisuuskatsauksena. Tutkielman tuloksista selvi\u00e4\u00e4,\nett\u00e4 sosiaalisen median k\u00e4ytt\u00f6\u00f6notto tuo enemm\u00e4n mahdollisuuksia kuin haasteita\nsek\u00e4 organisaation ulkoiselle- ett\u00e4 sis\u00e4iselle viestinn\u00e4lle. Ulkoisen viestinn\u00e4n\nmahdollisuudet perustuvat suurilta osin sosiaalisen median suurelle k\u00e4ytt\u00e4j\u00e4m\u00e4\u00e4r\u00e4lle\nja itseilmaisun vapaudelle. Ulkoisen viestinn\u00e4n haasteet perustuvat\nsosiaalisen median hallitsemattomuudelle. Sis\u00e4isess\u00e4 viestinn\u00e4ss\u00e4 sosiaalisen\nmedian k\u00e4ytt\u00f6\u00f6notto tarkoittaa yleens\u00e4 yhden sosiaalisen median alustan\nintegroimista organisaatioon sis\u00e4iseksi sosiaaliseksi mediaksi. T\u00e4m\u00e4 tuo sis\u00e4isen\nviestinn\u00e4n toiminnot samalle alustalle ja tehostaa viestint\u00e4\u00e4. Sis\u00e4isen sosiaalisen\nmedian k\u00e4ytt\u00f6\u00f6notto my\u00f6s laajentaa ty\u00f6ntekij\u00e4n oppimismahdollisuuksia\norganisaatiossa. Haasteita aiheuttavat sis\u00e4isen sosiaalisen median toimintojen\navoimuus. Haasteista huolimatta sosiaalisen median hy\u00f6dynt\u00e4minen organisaation\nviestinn\u00e4ss\u00e4 on ehdottomasti suuri mahdollisuus organisaatiolle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-05-02T13:00:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-05-02T13:00:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "31", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalinen media organisaation viestinn\u00e4n v\u00e4lineen\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201905022385", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ulkoinen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4inen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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