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[{"key": "dc.contributor.advisor", "value": "M\u00e4ntyl\u00e4, Katja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Alaniska, P\u00e4ivi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-05-02T07:31:29Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-05-02T07:31:29Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63700", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Globalisaatio on vaikuttanut moderniin ty\u00f6el\u00e4m\u00e4\u00e4n muun muassa lis\u00e4ten kielitaidon merkityst\u00e4 osana ty\u00f6ntekij\u00f6iden ammatillisuutta. Englannin kieli n\u00e4ytt\u00e4ytyy ty\u00f6el\u00e4m\u00e4ss\u00e4\nerityisesti kansainv\u00e4listen markkinoiden, omistussuhteiden ja verkostojen kautta. Tapahtumatuotanto on toiminut kansainv\u00e4lisill\u00e4 markkinoilla jo vuosikymmeni\u00e4 ja kasvavan live busineksen ansioista Suomessa esiintyy vuosittain satoja ulkomaalaisia artisteja. Tapahtumatuotanto on kasvanut my\u00f6s liike-el\u00e4m\u00e4n konferenssien ja kasvuyritystapahtumien osalta monipuolistaen ty\u00f6n sarkaa entisest\u00e4\u00e4n.\n\nT\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, mik\u00e4 on englannin kielen merkitys tapahtumatuotannon ammattilaisten ty\u00f6el\u00e4m\u00e4ss\u00e4: millaisissa viestint\u00e4tilanteissa englannin kielt\u00e4 k\u00e4ytet\u00e4\u00e4n, millaista kielellisi\u00e4 ja viestinn\u00e4llisi\u00e4 kompetensseja alan ammattilaisten\ntulee olla. Tutkimuksen sivujuonteina toimi kulttuurienv\u00e4linen viestint\u00e4 sek\u00e4 sosiaalinen media, joiden yhteytt\u00e4 englannin kielen viestint\u00e4tilanteisiin selvitettiin kielitaitokartoituksen\nyhteydess\u00e4. Tutkimus oli laadullinen haastattelututkimus, jonka aineisto koostuu kuudesta puolistrukturoidusta teemahaastattelusta. Haastateltavat ty\u00f6skentelev\u00e4t eri\ntapahtumatuotannon teht\u00e4viss\u00e4 ja organisaatioissa.\n\nTutkimuksen tulokset osoittavat, ett\u00e4 englannin kielen ja kulttuurienv\u00e4lisen viestinn\u00e4n taitoja tarvitaan tapahtumatuotannossa paljolti samoissa tilanteissa kuin muualla liike-el\u00e4m\u00e4ss\u00e4. Tutkimuksen perusteella m\u00e4\u00e4r\u00e4llisesti t\u00e4rkeimm\u00e4ksi osa-alueeksi osoittautui kirjallinen viestint\u00e4, kuitenkin niin ett\u00e4 haastateltavat kokivat suulliset viestint\u00e4tilanteet haastavammaksi. Kaiken kaikkiaan hyv\u00e4t viestinn\u00e4lliset- sek\u00e4 sosiaaliset taidot koettiin ty\u00f6ss\u00e4 p\u00e4rj\u00e4\u00e4misen kannalta eritt\u00e4in t\u00e4rkeiksi. Tulosten perusteella ty\u00f6el\u00e4m\u00e4\u00e4n valmistavan koulutuksen tulisi ottaa huomioon alan erityisenglanti, erilaisten tekstilajien normit sek\u00e4 erityisesti neuvottelutilanteissa vaadittava sovitteleva ja soveltava kielitaito. Tulosten mukaan tapahtumatuottajat hy\u00f6tyisiv\u00e4t my\u00f6s business englannin opinnoista esimerkiksi talous- ja sopimus jargonin osalta. My\u00f6s kulttuurienv\u00e4lisen viestinn\u00e4n osaamiselle n\u00e4htiin olevan tarvetta. Sen sijaan sosiaalinen media ei ty\u00f6llist\u00e4nyt kyseist\u00e4 vastaajajoukkoa, vaikka sen keskeinen rooli alalla tunnustettiin v\u00e4litt\u00f6m\u00e4sti. Tutkimuksen my\u00f6t\u00e4 koottiin\ntapahtumatuottajan profiili, jota voi hy\u00f6dynt\u00e4\u00e4 kohderyhm\u00e4n kielten opetuksessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-05-02T07:31:29Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-05-02T07:31:29Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "113", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ESP", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "needs analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Jump on the band wagon : English language and communication needs among event management professionals", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201905022375", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": 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{"key": "dc.subject.yso", "value": "ty\u00f6el\u00e4m\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kielitaito", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "English language", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "intercultural communication", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "event production", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "working life", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "language skills", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": 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