Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application

Possibilities of mobile marketing in classical music audience development a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application

Bibliographic Details
Main Author: Piiroinen, Petra
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Musiikin, taiteen ja kulttuurin tutkimuksen laitos, Department of Music, Art and Culture Studies, Jyväskylän yliopisto, University of Jyväskylä, Musiikkitiede, Musicology, 3051
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
klassinen musiikki
classical music
technology acceptance
digitaalinen markkinointi
orkesterit
taidemusiikki
yleisötyö
mobiilimarkkinointi
mobiilisovellukset
markkinointi
yleisö
digital marketing
orchestras
art music
audience development
mobile marketing
mobile apps
marketing
audience
Online Access: https://jyx.jyu.fi/handle/123456789/63682
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author Piiroinen, Petra
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä Musiikkitiede Musicology 3051
author_facet Piiroinen, Petra Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä Musiikkitiede Musicology 3051 Piiroinen, Petra
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spellingShingle Piiroinen, Petra Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application klassinen musiikki classical music technology acceptance digitaalinen markkinointi orkesterit taidemusiikki yleisötyö mobiilimarkkinointi mobiilisovellukset markkinointi yleisö digital marketing orchestras art music audience development mobile marketing mobile apps marketing audience
subject_txtF Musiikkitiede
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_63682&index=0&size=large
title Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application
title_full Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application
title_fullStr Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application
title_full_unstemmed Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application
title_short Possibilities of mobile marketing in classical music audience development
title_sort possibilities of mobile marketing in classical music audience development a charting survey on classical music audiences willingness to adopt an orchestra branded mobile application
title_sub a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application
title_txtP Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application
topic klassinen musiikki classical music technology acceptance digitaalinen markkinointi orkesterit taidemusiikki yleisötyö mobiilimarkkinointi mobiilisovellukset markkinointi yleisö digital marketing orchestras art music audience development mobile marketing mobile apps marketing audience
topic_facet art music audience audience development classical music digitaalinen markkinointi digital marketing klassinen musiikki marketing markkinointi mobiilimarkkinointi mobiilisovellukset mobile apps mobile marketing orchestras orkesterit taidemusiikki technology acceptance yleisö yleisötyö
url https://jyx.jyu.fi/handle/123456789/63682 http://www.urn.fi/URN:NBN:fi:jyu-201905022356
work_keys_str_mv AT piiroinenpetra possibilitiesofmobilemarketinginclassicalmusicaudiencedevelopmentachartingsurveyo

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