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[{"key": "dc.contributor.advisor", "value": "Collin, Kaija", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kasurinen, Liisa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-04-17T05:16:45Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-04-17T05:16:45Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63510", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 p\u00e4ivitt\u00e4istavarakaupan esimiesten n\u00e4kemyksi\u00e4 ty\u00f6ntekij\u00e4n luovuuden k\u00e4ytt\u00f6mahdollisuuksista, sen merkityksest\u00e4 kilpailukyvylle, ja miten esimies voi tukea ty\u00f6ntekij\u00e4n luovuutta ketjuliiketoiminnassa. Tutkimus koettiin t\u00e4rke\u00e4ksi toteuttaa, sill\u00e4 luovuuden todellista luonnetta ei viel\u00e4 kovin hyvin kaupan ymp\u00e4rist\u00f6ss\u00e4 tunneta, eik\u00e4 sen tarvetta tunnisteta. Tutkimus on kvalitatiivinen tutkimus, jossa tutkimuksen analyysi on tehty aineistol\u00e4ht\u00f6isesti aiemman tutkimustiedon ohjaamana. Tutkimukseen haastateltiin kuutta esimiest\u00e4, jotka ty\u00f6skentelev\u00e4t esimiesteht\u00e4viss\u00e4, kahden keskusjohtoisen liiketoiminnan alla.\r\nTutkimuksen perusteella voidaan todeta, ett\u00e4 p\u00e4ivitt\u00e4istavarakaupan ty\u00f6ntekij\u00e4n luovuudelle on p\u00e4ivitt\u00e4inen tarve ja se on luonteelta visuaalista, sosiaalista, inkrementaalista, rakenteellista ja improvisoitua luovuutta. Ketjujohdon tuella prosesseja pyrit\u00e4\u00e4n toteuttamaan tehokkaasti, mutta t\u00e4m\u00e4n tutkimuksen perusteella ty\u00f6ntekij\u00e4n ty\u00f6ss\u00e4 k\u00e4ytt\u00e4m\u00e4t luovuuden eri muodot ovat ehtoja asiakastyytyv\u00e4isyydelle ja asioiden aikaansaamiselle. Luovuus n\u00e4htiin kiinte\u00e4ksi osaksi ty\u00f6ntekij\u00e4n ammattitaitoa ja sill\u00e4 n\u00e4htiin olevan merkitt\u00e4v\u00e4 rooli asiakastyytyv\u00e4isyyden kautta yrityksen menestymisess\u00e4.\r\nT\u00e4ss\u00e4 tutkimuksessa my\u00f6s ilmeni, ett\u00e4 kaupan esimies voi tukea ty\u00f6ntekij\u00f6iden luovuutta eri tavoin. Esimiehen kyps\u00e4 persoonallisuus on l\u00e4ht\u00f6kohta tasavertaiselle vuorovaikutukselle, joka synnytt\u00e4\u00e4 luottamuksellisen ilmapiirin ty\u00f6yhteis\u00f6\u00f6n. T\u00e4m\u00e4n kautta ty\u00f6ntekij\u00e4t haluavat kehitt\u00e4\u00e4 itse\u00e4\u00e4n ja toteuttaa yhdess\u00e4 asiakkaiden kanssa kaikille osapuolille arvoa tuottavia palvelutilanteita.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-04-17T05:16:45Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-04-17T05:16:45Z (GMT). No. of bitstreams: 0\r\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "82", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "arvo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ketjuliiketoiminta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Luovuus arvon tuottajana : kaupan esimiesten n\u00e4kemyksi\u00e4 luovuuden k\u00e4ytt\u00f6mahdollisuuksista, merkityksest\u00e4 ja tukemisesta ketjuliiketoiminnassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201904172201", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Kasvatustieteiden ja psykologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Education and Psychology", "language": "en", 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