| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Tuunanen, Tuure", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "M\u00e4kinen, Petri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-04-05T06:38:51Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-04-05T06:38:51Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63405", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa tarkastellaan mobiililaitteilla k\u00e4ytett\u00e4vien viestipalveluiden kontekstissa tapahtuvaa vaihtok\u00e4ytt\u00e4ytymist\u00e4, sek\u00e4 siihen vaikuttavia tekij\u00f6it\u00e4. Nyky\u00e4\u00e4n, entist\u00e4 useammat markkinat digitalisoituvat ja yh\u00e4 useammat palvelut siirtyv\u00e4t mobiililaitteilla k\u00e4ytett\u00e4viksi. T\u00e4st\u00e4 huolimatta mobiilipalveluiden kontekstissa tapahtuvaa vaihtok\u00e4ytt\u00e4ytymist\u00e4 on tutkittu t\u00e4m\u00e4n tutkielman tekohetkell\u00e4 viel\u00e4 jokseenkin v\u00e4h\u00e4n. T\u00e4m\u00e4 tutkielma pyrkiikin lis\u00e4\u00e4m\u00e4\u00e4n tietoutta niist\u00e4 tekij\u00f6ist\u00e4, jotka vaikuttavat mobiilipalveluiden, ja etenkin mobiililaitteilla k\u00e4ytett\u00e4vien viestipalveluiden kontekstissa tapahtuvasta vaihtok\u00e4ytt\u00e4ytymisest\u00e4. Tutkielmassa luodaan aluksi katsaus mobiilipalveluita, viestipalveluita ja vaihtok\u00e4ytt\u00e4ytymist\u00e4, sek\u00e4 n\u00e4iden yhteydess\u00e4 relevantteja teorioita k\u00e4sittelev\u00e4\u00e4n kirjallisuuteen. Kirjallisuuskatsauksen j\u00e4lkeen, kuvataan osana tutkielmaa toteutettu empiirinen tutkimus, jonka avulla kuluttajien viestisovelluksen valintap\u00e4\u00e4t\u00f6kseen vaikuttavia tekij\u00f6it\u00e4 pyrittiin selvitt\u00e4m\u00e4\u00e4n ja ymm\u00e4rt\u00e4m\u00e4\u00e4n. Empiirinen tutkimus (n=25) on luonteeltaan laadullinen ja sen aineisto on ker\u00e4tty laddering-haastattelujen avulla. Tutkielman empiirisen osuuden keskeisimm\u00e4t tulokset osoittavat, ett\u00e4 mobiililaitteilla k\u00e4ytett\u00e4vien viestipalveluiden vaihtop\u00e4\u00e4t\u00f6kseen vaikuttavat viestinn\u00e4n tilanne ja kohde, viestin sis\u00e4lt\u00f6, sek\u00e4 viestisovelluksen ominaisuudet.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis studies switching behavior in the context of mobile messaging services. Nowadays, many markets are digitalized, and many services are used via mobile devices. Despite this, at the moment of conducting this thesis, the switching behavior in the context of mobile services is still quite a scarcely studied subject. This thesis aims to increase knowledge regarding the factors affecting switching behavior in the context of mobile services and especially in mobile messaging services. Firstly, the literature review is presented. It discusses mobile services, messaging services and switching behavior, and relevant theories regarding these topics. After the literature review, the empirical study conducted as a part of this thesis, is presented. The empirical study (n=25) is qualitative in nature and the data of the study was collected through interviews, using laddering as an interview technique. This study was carried out to find out the reasons behind the ruling customers make, when choosing between mobile messaging services. The main results of the empirical study indicate that the switching decision, regarding mobile messaging services, is influenced by three factors. These are the context of the message, the content of the message, and the features of the service.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-04-05T06:38:51Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-04-05T06:38:51Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "84", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "vaihtok\u00e4ytt\u00e4ytyminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestipalvelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "PPM-viitekehys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vaihtok\u00e4ytt\u00e4ytyminen mobiililaitteilla k\u00e4ytett\u00e4viss\u00e4 viestipalveluissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201904052080", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilipalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvoketjut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "s\u00e4hk\u00f6iset palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|