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[{"key": "dc.contributor.advisor", "value": "Uskali, Turo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Gr\u00e5sten, Hanna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-03-26T09:32:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-03-26T09:32:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/63279", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Mobiilijournalismin ja siihen kuuluvien uutisilmoitusten rooli on korostunut viime vuosina, kun yh\u00e4 suurempi osa kansalaisista kuluttaa journalistisia sis\u00e4lt\u00f6j\u00e4 \u00e4lylaitteilla. T\u00e4ss\u00e4 tutkimuksessa perehdyt\u00e4\u00e4n siihen, millaisia uutisilmoitusk\u00e4yt\u00e4nt\u00f6j\u00e4 Suomen nelj\u00e4ll\u00e4 suurimmalla medialla on, millainen rooli uutisilmoituksilla on medioille ja niiden v\u00e4liselle kilpailulle sek\u00e4 millaisia ovat p\u00e4\u00e4aiheita koskevien uutisilmoitusten erot medioiden v\u00e4lill\u00e4 esimerkiksi ilmoitusten m\u00e4\u00e4riss\u00e4. \n\nTutkimus on toteutettu laadullisen ja m\u00e4\u00e4r\u00e4llisen menetelm\u00e4n yhdistelm\u00e4n\u00e4. Ilta-Sanomien, Iltalehden, Yleisradion ja Helsingin Sanomien p\u00e4\u00e4aiheita koskevat uutisilmoitukset ker\u00e4ttiin viikon ajalta taulukkoon. Tuloksia analysoidaan m\u00e4\u00e4r\u00e4llisen tilastoanalyysin keinoin. Tarkasteltujen medioiden edustajille tehtiin teemahaastatellut m\u00e4\u00e4r\u00e4llisten tulosten tulkitsemiseksi sek\u00e4 kattavamman ja syv\u00e4llisemm\u00e4n ymm\u00e4rryksen saamiseksi aiheesta. \n\nToisin kuin Suomessa, Yhdysvalloissa mobiilijournalismia ja uutisilmoituksia on tutkittu suhteellisen paljon. Tarkastelen uutisilmoituksia osana median ja k\u00e4ytt\u00e4j\u00e4tottumusten murrosta, huomiotaloutta sek\u00e4 journalistista kulttuuria. Kilpailu k\u00e4ytt\u00e4jien huomiosta ei ole koskaan aiemmin ollut yht\u00e4 kovaa sovellus- ja ilmoitusviidakossa. Kun sanomalehtien levikit ovat olleet vuosia laskussa, eiv\u00e4tk\u00e4 verkkosivujen lukijam\u00e4\u00e4r\u00e4t en\u00e4\u00e4 merkitt\u00e4v\u00e4sti kasva, toimitukset ovat k\u00e4\u00e4nt\u00e4neet katseensa mobiiliin. Uutisilmoitukset ovat yksi keino sitouttaa lukijoita ja houkutella heit\u00e4 s\u00e4\u00e4nn\u00f6llisesti tietyn mediabr\u00e4ndin tarjoamien sis\u00e4lt\u00f6jen pariin. \n\nTutkimustulokset osoittavat, ett\u00e4 suurimpien suomalaismedioiden v\u00e4lill\u00e4 syntyy l\u00e4hes p\u00e4ivitt\u00e4in tilanteita, joissa l\u00e4hetet\u00e4\u00e4n p\u00e4\u00e4aiheuutisilmoitus samasta aiheesta. Kaikki haastatellut medioiden edustajat kuvasivat kilpailun olevan kovaa uutisilmoituskent\u00e4ll\u00e4 ja kertoivat pit\u00e4v\u00e4ns\u00e4 t\u00e4rke\u00e4n\u00e4, ett\u00e4 p\u00e4iv\u00e4n keskeisimmist\u00e4 aiheista l\u00e4hetet\u00e4\u00e4n nopeasti uutisilmoitus. Toisaalta esille tuli selkeit\u00e4 eroja uutisilmoitusk\u00e4yt\u00e4nn\u00f6iss\u00e4, mik\u00e4 johtuu erilaisista journalistisista kulttuureista sek\u00e4 strategioista. Mediat parhaillaan hakevat ja testaavat toimivimpia tapoja uutisilmoitusten l\u00e4hett\u00e4miseen. Ilmoituksista t\u00e4yttyv\u00e4 lukitusn\u00e4ytt\u00f6 luo painetta erottautumiselle ja k\u00e4ytt\u00e4jien sitouttamiselle. On n\u00e4ht\u00e4vill\u00e4 viitteit\u00e4 siit\u00e4, ett\u00e4 Yhdysvalloissa siipi\u00e4\u00e4n nostava \ntrendi, jossa breaking news -aiheet eiv\u00e4t en\u00e4\u00e4 olekaan uutisilmoitusstrategioiden keski\u00f6ss\u00e4, on v\u00e4hitellen rantautumassa Suomeen \u2013 ainakin osaan medioista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-03-26T09:32:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-03-26T09:32:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilijournalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "uutisilmoitus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "uutissovellus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "huomiotalous", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "nopeuskilpailu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuka ehti ensin? : uutisilmoitukset Suomen suurimmissa medioissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201903261964", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilisovellukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uutiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uusmedia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uutiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "", "language": null, "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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