| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Villi, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Raunio, Antti", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-02-18T09:53:08Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-02-18T09:53:08Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/62827", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa selvitet\u00e4\u00e4n, kuinka freelance-toimittajien k\u00e4ytt\u00f6 suomalaisissa urheilutoimituksissa on muuttunut uusien mediamarkkinoiden hallitessa. Tavoitteena on kuvata ja ymm\u00e4rt\u00e4\u00e4 freelance-toimittajien k\u00e4yt\u00f6n muutosta urheilutoimituksissa, kun median murros on muuttanut medioiden ansaintatapoja, ja pohtia, onko mediamarkkinoiden muutoksella ollut vaikutusta freelancereiden k\u00e4ytt\u00f6\u00f6n. \n \nAihetta pohjustetaan teoreettisella taustalla, jossa k\u00e4yd\u00e4\u00e4n l\u00e4pi freelance-ty\u00f6h\u00f6n, urheilujournalismiin ja mediamarkkinoihin liittyv\u00e4\u00e4 aiempaa tutkimusta ja m\u00e4\u00e4ritell\u00e4\u00e4n taustaksi perusk\u00e4sitteit\u00e4. Tutkimuksessa tutkitaan freelancereiden k\u00e4ytt\u00f6\u00e4 ja urheilutoimitusten ty\u00f6n organisointia freelancereiden k\u00e4yt\u00f6n n\u00e4k\u00f6kulmasta nelj\u00e4ll\u00e4 teemahaastattelulla sek\u00e4 Urheilutoimittajain liiton j\u00e4senille l\u00e4hetetyll\u00e4 kyselytutkimuksella. Haastatteluiden pohjalta tehd\u00e4\u00e4n temaattinen analyysi, ja sit\u00e4 tukemaan tilastollinen analyysi kyselytutkimuksen tuloksista. Aineistosta nousee esille seitsem\u00e4n teemaa. Kyselytutkimus puolestaan jakautuu kolmeen osaan: kaikille tarkoitettuun, freelancereille tarkoitettuun ja urheilutoimitusten l\u00e4hijohtajille tarkoitettuun osaan. \n \nEsille nousee, ett\u00e4 freelancereiden k\u00e4ytt\u00f6 laajassa kuvassa on v\u00e4hentynyt urheilutoimituksissa. Kyse ei ole kuitenkaan pelk\u00e4st\u00e4 laskusta, vaan tietyiss\u00e4 tilanteissa my\u00f6s tarvetta freelancereiden k\u00e4yt\u00f6n lis\u00e4\u00e4miselle on. Hankala taloustilanne, joka johtuu median murroksen tuomista uusista markkinoista, on taustalla sek\u00e4 v\u00e4hent\u00e4misen ett\u00e4 kasvun tarpeeseen: v\u00e4hent\u00e4mist\u00e4 tapahtuu, kun oman toimitus tekee yh\u00e4 enemm\u00e4n itse ja turhia ulkopuolisia kuluja v\u00e4ltet\u00e4\u00e4n. Toisaalta freelancereita tarvitaan lis\u00e4\u00e4, kun kasvaneen ty\u00f6m\u00e4\u00e4r\u00e4n alla oma toimitus ei ehdi tehd\u00e4 kaikkea tai ei ole varaa lis\u00e4toimittajan palkkaamiselle. \n \nFreelancereita k\u00e4ytet\u00e4\u00e4n suomalaisissa urheilutoimituksissa vahvasti paperilehti edell\u00e4, mink\u00e4 vuoksi paperilehteen osuneet ongelmat vaikuttavat my\u00f6s freelancereiden k\u00e4yt\u00f6n tarpeeseen. Freelancerismi ei urheilussa ole kuitenkaan h\u00e4vi\u00e4m\u00e4ss\u00e4. Toimitukset laskevat yh\u00e4 freelancereiden varaan, koska oman toimituksen v\u00e4kim\u00e4\u00e4r\u00e4 ei riit\u00e4 kaiken sis\u00e4ll\u00f6n tuottamiseen, ja sen vuoksi freelancer on t\u00e4rke\u00e4 ja joustava voimavara.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-02-18T09:53:08Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-02-18T09:53:08Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "42", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "freelance-toimittaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "freelancerismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "median murros", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mediamarkkinat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Freelancer \u2013 ilman ei p\u00e4rj\u00e4\u00e4 mutta maksaakaan ei voi : freelance-toimittajien k\u00e4ytt\u00f6 suomalaisissa urheilutoimituksissa uusien mediamarkkinoiden puristuksessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201902181530", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "freelance-ty\u00f6ntekij\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimittajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilujournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilutoimittajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|