IS Discontinuance tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing

Väkijoukkojen voimaa on käytetty vuosisatoja osana organisatoristen ongelmien ratkaisemista. Joukkoistaminen on keino ratkaista organisatorisia ongelmia ohjaamalla ongelmat ulkoiselle joukolle avoimen kutsun muodossa hyödyntäen Internet-teknologiaa. Joukkoistaminen koostuu ratkaistavasta ongelmasta,...

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Main Author: Kaikkonen, Joona
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/62773
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author Kaikkonen, Joona
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Kaikkonen, Joona Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Kaikkonen, Joona Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Kaikkonen, Joona
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description Väkijoukkojen voimaa on käytetty vuosisatoja osana organisatoristen ongelmien ratkaisemista. Joukkoistaminen on keino ratkaista organisatorisia ongelmia ohjaamalla ongelmat ulkoiselle joukolle avoimen kutsun muodossa hyödyntäen Internet-teknologiaa. Joukkoistaminen koostuu ratkaistavasta ongelmasta, ongelman omaavasta osapuolesta, kyseisen ongelman ratkaisevasta väkijoukosta sekä eri osapuolet yhdistävästä, joukkoistamisen mahdollistavasta alustasta. Teknologisen kehityksen ansiosta joukkoistamisesta on tullut houkutteleva vaihtoehto aktualisoida yritysten aiemmin itse toteuttamia liiketoimintoja. Ohjelmistoteollisuus ei ole poikkeus ja tämän vuoksi joukkoistamista onkin käytetty viime vuosina myös useissa ohjelmistokehityksen eri toiminnoissa. Yksi näistä on ohjelmistotestaus. Jotta joukkoistaminen todella toimisi, ongelman ratkaiseva väkijoukko on pystyttävä motivoimaan. Motivaatio on liikkeelle paneva voima. Ihmiset motivoituvat eri asioista ja yksilön motivaatiotekijät tiettyä toimintaa kohtaan voivat vaihdella ajan mittaan. Järjestelmäadoptioon ja jatkuvaan käyttöön liittyvä motivaatio on yksi tietojärjestelmien käytön avaintekijöistä. Tämä pro gradu-tutkielma pyrkii kartoittamaan yksittäisen käyttäjän motivaationaalisen matkan selvittämällä tietyn ohjelmistotestausjärjestelmän käytön taustalla vaikuttavat motivaatiotekijät. Tutkimuksen pääpaino on järjestelmän käytön elinkaaren viimeisessä vaiheessa - mikä saa käyttäjän lopettamaan tietyn joukkoistamispalvelun käytön - vaikkakin tutkielma kartoittaa yksilön koko käytön elinkaareen liittyvät motivaatiotekijät. Tutkimus toteutettiin laadullisena, eksploratiivisena tutkimuksena käyttäen teemahaastatteluja empiirisen osion tiedonkeruumenetelmänä. Tutkielman teoreettisena viitekehyksenä käytettiin itseohjautuvuusteoriaa sekä orgaanista integraatioteoriaa. Tutkimustulokset osoittavat, että yksittäisen käyttäjän käytön jatkamispäätökseen vaikuttavat sekä ulkoiset että sisäiset motivaatiotekijät ja nämä motivaatiotekijät vaihtelevat järjestelmän käytön elinkaaren aikana. Lisäksi havaittiin, että osa ulkoisista motivaatiotekijöistä menettävät merkitystään sisäisten motivaatiotekijöiden rinnalla jatkuvan käytön tapauksessa. Yksittäisen käyttäjän motivaationaalinen matka läpi järjestelmän käytön elinkaaren näytti etenevän käyttöä edeltävästä amotivaatiosta ulkoisesti ja sisäisesti motivoituneen vaiheen kautta käytön jälkeiseen amotivaatioon. The power of crowds has been used for centuries to solve organizational problems. Crowdsourcing is the means to solve organizational problems by handing them out to an external crowd in an open call manner using Internet technology as predominant means. It consists of the problem to be solved, a party who has a problem to be solved, the crowd that is willing to solve the problem and an intermediating platform to orchestrate the crowdsourcing initiative. Because of technological development, crowdsourcing has become a tempting alternative to conduct different business activities previously carried out by the companies themselves. Software industry is not an exception, which is why crowdsourcing has been implemented in various software engineering activities in the recent years. One the activities is software testing. However, to make crowdsourcing truly working, the problem solving party must be motivated accordingly. Motivation is the driving force that makes people take actions. People are motivated by different things and the motivations an individual has towards certain activity, may vary over time. Motivation concerning initial and continued use are one of the key ingredients of information systems use. This thesis strives to track down users’ motivational journey by unravelling the underlying motivational factors that affect individual user’s IS use behavior through a specific information system’s usage life cycle in a software engineering context. The emphasis of the thesis is in the last stage of the usage life cycle – what makes individuals discontinue the use of a certain crowdsourced software engineering service, although the research tracks down the entire usage life cycle from adoption to termination. The research was conducted as an exploratory study using qualitative approach and theme interviews matched with a theoretical framework that combines Self-Determination Theory and Organismic Integration Theory. The research results show that there are both extrinsic and intrinsic motivational factors that affect individual user’s decision to continue. Additionally, the results point out that the motivational factors vary over the usage life cycle and in fact, some extrinsically originated motivational factors are dwarfed by intrinsically originated motivational factors in terms of their importance regarding use continuance. Individual user’s motivational journey through the IS usage life cycle appeared to progress from pre-usage amotivation through extrinsically and intrinsically motivated state to post-use amotivation.
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spellingShingle Kaikkonen, Joona IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing motivation amotivation continued use discontinued use IS discontinuance software testing Tietojärjestelmätiede Information Systems Science 601 joukkoistaminen tietotekniikka motivaatio crowdsourcing information technology motivation (mental objects)
title IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing
title_full IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing
title_fullStr IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing
title_full_unstemmed IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing
title_short IS Discontinuance
title_sort is discontinuance tracking down users motivational journey from amotivated to motivated and back in crowdsourced software testing
title_sub tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing
title_txtP IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing
topic motivation amotivation continued use discontinued use IS discontinuance software testing Tietojärjestelmätiede Information Systems Science 601 joukkoistaminen tietotekniikka motivaatio crowdsourcing information technology motivation (mental objects)
topic_facet 601 IS discontinuance Information Systems Science Tietojärjestelmätiede amotivation continued use crowdsourcing discontinued use information technology joukkoistaminen motivaatio motivation motivation (mental objects) software testing tietotekniikka
url https://jyx.jyu.fi/handle/123456789/62773 http://www.urn.fi/URN:NBN:fi:jyu-201902141496
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