| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laine, Sanni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-02-05T06:46:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-02-05T06:46:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/62698", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkosivujen visuaalinen ulkoasu vaikuttaa paljon k\u00e4ytt\u00e4jien muodostamiin mielikuviin yrityksist\u00e4. N\u00e4m\u00e4 mielikuvat vaikuttavat merkitt\u00e4v\u00e4sti k\u00e4ytt\u00e4jien toimintaan sivustoja kohtaan sek\u00e4 t\u00e4t\u00e4 kautta yritysten menestykseen. Lis\u00e4ksi erilaisten verkossa toimivien yritysten m\u00e4\u00e4r\u00e4 on kasvanut r\u00e4j\u00e4hdysm\u00e4isesti ja verkkosivujen kilpailu on kovaa. Kasvavan kilpailun takia on t\u00e4rke\u00e4\u00e4 erottua muista sek\u00e4 luoda k\u00e4ytt\u00e4ji\u00e4 visuaalisesti miellytt\u00e4v\u00e4t verkkosivut, jotka sitouttavat sek\u00e4 j\u00e4tt\u00e4v\u00e4t k\u00e4ytt\u00e4jille positiivisen mielikuvan yrityksest\u00e4. Samalla ihmisen ja teknologian v\u00e4linen vuorovaikutus nousee keskeiseksi aiheeksi. Tutkimuksia visuaalisuuden vaikutuksista k\u00e4ytett\u00e4vyyteen on jo tehty useita, mutta suorat vaikutukset k\u00e4ytt\u00e4j\u00e4kokemuksen eri osa-alueisiin ovat j\u00e4\u00e4neet v\u00e4hemm\u00e4lle huomiolle. Tutkielman tarkoituksena on tarkastella verkkosivujen visuaalisen ulkoasun elementtej\u00e4 sek\u00e4 niiden vaikutuksia k\u00e4ytt\u00e4j\u00e4kokemukseen hunajakennomallia hy\u00f6dynt\u00e4en. Samalla pyrit\u00e4\u00e4n selkeytt\u00e4m\u00e4\u00e4n visuaalisen ulkoasun ja k\u00e4ytt\u00e4j\u00e4kokemuksen v\u00e4list\u00e4 suhdetta sek\u00e4 kokoamaan aikaisempaa l\u00e4hdekirjallisuutta yhteen. Tutkielma on toteutettu kirjallisuuskatsauksena ja tulokset on johdettu aiempia tutkimuksia sek\u00e4 kirjallisuutta hy\u00f6dynt\u00e4en. Aihetta l\u00e4hestyt\u00e4\u00e4n k\u00e4ytt\u00e4j\u00e4kokemuksen m\u00e4\u00e4ritelm\u00e4n, k\u00e4ytt\u00e4j\u00e4kokemuksen hunajakennomallin esittelyn, visuaalisten elementtien erottelun sek\u00e4 n\u00e4iden keskin\u00e4isen suhteen tarkastelun kautta. Selviin ja yksiselitteisiin johtop\u00e4\u00e4t\u00f6ksiin ei tutkielman pohjalta p\u00e4\u00e4sty. Todettiin, ett\u00e4 k\u00e4ytt\u00e4j\u00e4kokemus on aina yksil\u00f6llinen sek\u00e4 kulttuurisidonnainen, jonka vuoksi my\u00f6s visuaalisten elementtien vaikutukset k\u00e4ytt\u00e4j\u00e4kokemukseen vaihtelevat voimakkaasti eri k\u00e4ytt\u00e4jien keskuudessa. Tutkielma luo kuitenkin hyv\u00e4n pohjan visuaalisten elementtien t\u00e4rkeyden ymm\u00e4rt\u00e4miselle k\u00e4ytt\u00e4j\u00e4kokemuksen n\u00e4k\u00f6kulmasta sek\u00e4 tarpeen jatkotutkimusten suorittamiselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-02-05T06:46:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-02-05T06:46:34Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "36", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "visuaalinen ulkoasu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkosivut", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ihmisen ja teknologian v\u00e4linen vuorovaikutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkosivujen visuaalisen ulkoasun vaikutukset k\u00e4ytt\u00e4j\u00e4kokemukseen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201902051413", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "visuaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivustot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
|