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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4nen, Sirpa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Halttunen, Iina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-02-04T08:32:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-02-04T08:32:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/62684", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kehopositiivisuus on tullut j\u00e4\u00e4d\u00e4kseen nykyajan kuvallistuneeseen ja sosiaalisen median koukuttamaan maailmaamme, mutta ulkon\u00e4k\u00f6 on silti edelleen yleisimpi\u00e4 arvottamisen kriteerej\u00e4. T\u00e4m\u00e4n tutkielman tarkoitus on valottaa sit\u00e4, miten kaksi aikakauslehte\u00e4 k\u00e4ytt\u00e4\u00e4 valtaansa n\u00e4ytt\u00e4\u00e4kseen ja muokatakseen ajatuksia siit\u00e4, millainen on t\u00e4ydellinen, tavoittelun arvoinen keho. Tutkimuskohteena ovat maailmanlaajuisten Women\u2019s Health- ja Men\u2019s Health -lehtibr\u00e4ndien Britanniassa julkaistavat painokset marraskuusta 2017 maaliskuuhun 2018.\n\nTutkielman tavoitteena on selvitt\u00e4\u00e4, miten Women\u2019s Health ja Men\u2019s Health rakentavat sis\u00e4ll\u00f6ill\u00e4\u00e4n kuvaa t\u00e4ydellisest\u00e4 kehosta. Aineistonkeruu nojaa Aubreyn (2010) ajatukseen siit\u00e4, miten aikakauslehdet rajaavat viestej\u00e4\u00e4n. Aineistosta poimitut kehoteemoihin liittyv\u00e4t havainnot on jaoteltu Aubreyn kategorioiden mukaan ulkon\u00e4k\u00f6-, painonpudotus-, terveys- ja kehokompetenssi-viesteiksi. T\u00e4m\u00e4n lis\u00e4ksi tutkielma pureutuu tarkemmin lehtien kehosis\u00e4lt\u00f6ihin hy\u00f6dynt\u00e4m\u00e4ll\u00e4 Ballentinen (2005) ajatusta siit\u00e4, ett\u00e4 lehdet sek\u00e4 rakentavat ett\u00e4 romuttavat negatiivista kehonkuvaa. Lehtien toimintamallit kertovat sek\u00e4 niiden suhteesta kehoihin ett\u00e4 niiden arvoista. Vallank\u00e4yt\u00f6n, kielen ja sukupuolen v\u00e4list\u00e4 suhdetta tarkastellaan my\u00f6s feministisen kriittisen diskurssintutkimuksen avulla. \n\nTutkimuksessa k\u00e4y ilmi, miten molemmat aikakauslehdet vahvistavat sis\u00e4ll\u00f6ill\u00e4\u00e4n stereotyyppist\u00e4, perinteist\u00e4 n\u00e4kemyst\u00e4 sukupuolirooleista. Samalla tarkentuu kuva siit\u00e4, miten tarkkoja ulkon\u00e4k\u00f6paineet ovat nykyajan yhteiskunnassa. Huomattavaa on, ett\u00e4 vaikka kehonkuvan ongelmat ja niist\u00e4 seuraavat mielenterveyden ongelmat ovat yhteiskunnassa leimautuneet naisten sairauksiksi, median ja vertaisten asettamat paineet vaikuttavat my\u00f6s miehiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-02-04T08:32:22Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-02-04T08:32:22Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "79", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "media frames", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "feminist critical discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Cardio girls and walking sets of abs : building the perfect body in Women\u2019s Health and Men\u2019s Health", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201902041398", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", 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{"key": "dc.subject.yso", "value": "aikakauslehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mediatutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "miehet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ruumiinkuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "appearance (looks)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "feminist research", "language": null, "element": "subject", 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