Significance of purposeful sponsorship in sport events
Sport sponsorship research is very important in efforts to discover how this type of marketing effort is formulated, implemented, measured and evaluated. It is important for the event organisers to acknowledge the needs and wants of the sponsor as well as the sponsor to have a purposeful and success...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/62678 |