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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lahti, Josefiina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-01-08T12:52:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-01-08T12:52:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/60964", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viime vuosina yritykset ovat alkaneet hy\u00f6dynt\u00e4\u00e4 teknologiaa osana myyntity\u00f6t\u00e4\u00e4n, mutta edelleen osa myyjist\u00e4 toteuttaa myyntity\u00f6t\u00e4 ilman merkitt\u00e4v\u00e4\u00e4 teknologian k\u00e4ytt\u00f6\u00e4. Eri organisaatioiden ja yksitt\u00e4isten myyjien v\u00e4lille on syntynyt suuria eroja myyntity\u00f6n digitalisuuden suhteen. Yrityksill\u00e4 ei ole selke\u00e4\u00e4 k\u00e4sityst\u00e4 eik\u00e4 keinoja, miten myyntity\u00f6t\u00e4 voidaan alkaa digitalisoida. T\u00e4m\u00e4n tutkielman tavoitteena on etsi\u00e4 vastauksia t\u00e4h\u00e4n haasteeseen kirjallisuuskatsauksen keinoin. Tutkielmassa vastataan tutkimuskysymykseen: \u201dmiten myyntity\u00f6t\u00e4 digitalisoidaan?\u201d. T\u00e4m\u00e4n tutkimuskysymyksen apuna k\u00e4ytet\u00e4\u00e4n apukysymyksi\u00e4: \u201dmit\u00e4 on myynti ja henkil\u00f6kohtainen myyntity\u00f6?\u201d, \u201dmit\u00e4 on digitaalinen myyntity\u00f6?\u201d ja \u201dmitk\u00e4 ovat digitaalisen myyntity\u00f6n keinot?\u201d. Tutkielman aluksi tarkastellaan myynti\u00e4, myyntity\u00f6t\u00e4, myyntiprosessia sek\u00e4 myyntiprosessin keskeisimpi\u00e4 vaiheita. N\u00e4iden vaiheiden valossa tarkastellaan internetill\u00e4 ja teknologialla tuettuja myyntiprosesseja ja myyntity\u00f6n digitalisoituvaa ymp\u00e4rist\u00f6\u00e4. Lopuksi esitell\u00e4\u00e4n myyntity\u00f6n digitalisoinnin keinoja ja myyntity\u00f6n digitalisoinnin vaikutuksia organisaatioon. Myyntity\u00f6t\u00e4 voidaan digitalisoida otta-malla k\u00e4ytt\u00f6\u00f6n yksitt\u00e4isi\u00e4 teknologioita, ohjelmia, tietoj\u00e4rjestelmi\u00e4 tai hy\u00f6dynt\u00e4m\u00e4ll\u00e4 yrityksen verkkosivuja tai verkon sosiaalisia kanavia myyntiprosessin tukena. Prosessien automatisointi voi lis\u00e4t\u00e4 myyntity\u00f6n kustannustehokkuutta, kun teknologia vapauttaa myyj\u00e4n aikaa tuottavampiin teht\u00e4viin. Organisaatio voi hankkia j\u00e4rjestelmi\u00e4 tai teknologioita itselleen, ostaa ohjelmistoja palveluna esimerkiksi pilvipalvelutoteutuksena tai ulkoistaa toimintoja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "In recent years, companies have started to utilize technology as a part of their selling. Still some of the sellers are working without significant use of technology. There are big differences between organizations and individual sellers regarding of digitality of selling. Companies have no clear idea, how to digitalize selling. The aim of this research is to find an answer to this challenge by means of a literature review. This research answers the research question: \u201chow to digitalize the selling?\u201d To help with this main research question, this research is answering also to following assistant questions: \"what are sales and personal selling?\", \"what is digital selling?\" and \"what are the means of digital selling?\" At the beginning of this thesis the sales, selling, sales process and the most important steps of the sales process are presented. From the point view of these steps, the technology assisted sales process and digitalizing environment of selling will be examined. Lastly, the ways of digitalizing of selling and the impact of digitalization of selling on the organisation, are presented. Selling can be digitalized by introducing individual technologies, programs, information systems, or by utilizing corporate websites or social network channels to sup-port the sales process. Automatization of processes can increase cost-effectiveness of selling when technology releases the seller's time for more productive tasks. The organization can acquire systems or technologies for it-self, buy software as a service, for example, as a cloud service, or outsource functions.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-01-08T12:52:58Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-01-08T12:52:58Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen myyntity\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Myyntity\u00f6 digitalisoituvassa ymp\u00e4rist\u00f6ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201901081105", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "myyntity\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "myynti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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