The coverage of female athletes in televised sports news in finland

The aim of the study was to discover if there is a difference in the televised sports news coverage of female and male athletes in Finland. The purpose was to examine the coverage of female athletes and male athletes in televised sports news of two major broadcasting companies in Finland and to comp...

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Main Author: Luoma, Niina
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikunta- ja terveystieteet, Sport and Health Sciences, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/60783
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author Luoma, Niina
author2 Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikunta- ja terveystieteet Sport and Health Sciences Jyväskylän yliopisto University of Jyväskylä
author_facet Luoma, Niina Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikunta- ja terveystieteet Sport and Health Sciences Jyväskylän yliopisto University of Jyväskylä Luoma, Niina Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikunta- ja terveystieteet Sport and Health Sciences Jyväskylän yliopisto University of Jyväskylä
author_sort Luoma, Niina
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description The aim of the study was to discover if there is a difference in the televised sports news coverage of female and male athletes in Finland. The purpose was to examine the coverage of female athletes and male athletes in televised sports news of two major broadcasting companies in Finland and to compare the results of the broadcasting companies with each other. Two different channels’ sports news were analysed, the public service broadcasting company Yleisradio's channel TV1’s sports news program called Urheiluruutu and a commercial broadcasting company MTV’s channel MTV3's sports news program called Tulosruutu. The sample used in the study consisted of 12 broadcasts from each broadcasting company. The aim in choosing the dates for the study was to avoid weekends when major sport events took place in order to avoid them affecting the data. One broadcast from each month was chosen, to reach as broad selection of sport disciplines as possible around the year. The first broadcast chosen is from December the 12th in 2017, as choosing a broadcast from December 2018 was not possible due to timeline limitations of the study. The rest of the dates chosen for the study are from the year 2018 and they were: 7.1., 4.2., 11.3., 1.4., 27.5., 10.6., 1.7., 19.8., 9.9., 14.10. and 4.11.2018. The sports news broadcasts were analysed by using the quantitative content analysis method. The percentage of how much coverage female athletes receive in the sports news compared to male athletes was examined. Also, the duration of individual news stories and the duration of interviews of both male and female athletes were timed. The duration of both still picture and moving picture of athletes of both genders seen in the sports news were examined. The research also revealed in which sports female athletes and in comparably male athletes receive coverage the most. Also, the amount of how many times the sports news’ first story is about female athlete/s and about male athlete/s was examined. Finally, the results of both broadcasting companies’ sports news were compared with each other. The results showed that there is still male domination in the field of sports news broadcasting. The total coverage of female athletes in Urheiluruutu was 27 percent and for male athletes it was 65 percent. In Tulosruutu, the total coverage of women’s sports was 15 percent and for male athletes it was 80 percent. Notable amount of coverage is given to male athletes compared to female athletes in almost every area studied; in the duration of interviews, the duration of still picture and moving picture and the number and variety of different sport disciplines athletes receive coverage. There was a significant difference in the results of the two different broadcasts; the representation of female athletes in Urheiluruutu was distinctly more equal in terms of number of sport disciplines and amount of coverage than in Tulosruutu. Nevertheless, the sport disciplines where female athletes received coverage the most included sports that are traditionally seen as masculine, such as football, ice hockey and boxing.
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The purpose was to examine the coverage of female athletes and male athletes in televised sports news of two major broadcasting companies in Finland and to compare the results of the broadcasting companies with each other. Two different channels\u2019 sports news were analysed, the public service broadcasting company Yleisradio's channel TV1\u2019s sports news program called Urheiluruutu and a commercial broadcasting company MTV\u2019s channel MTV3's sports news program called Tulosruutu. The sample used in the study consisted of 12 broadcasts from each broadcasting company. The aim in choosing the dates for the study was to avoid weekends when major sport events took place in order to avoid them affecting the data. One broadcast from each month was chosen, to reach as broad selection of sport disciplines as possible around the year. 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spellingShingle Luoma, Niina The coverage of female athletes in televised sports news in finland female athletes Liikunnan yhteiskuntatieteet Social Sciences of Sport 5032 tasa-arvo media televisio (joukkoviestimet) urheilu naisurheilu naiset equality (values) television (mass media) sports women's sports women
title The coverage of female athletes in televised sports news in finland
title_full The coverage of female athletes in televised sports news in finland
title_fullStr The coverage of female athletes in televised sports news in finland The coverage of female athletes in televised sports news in finland
title_full_unstemmed The coverage of female athletes in televised sports news in finland The coverage of female athletes in televised sports news in finland
title_short The coverage of female athletes in televised sports news in finland
title_sort coverage of female athletes in televised sports news in finland
title_txtP The coverage of female athletes in televised sports news in finland
topic female athletes Liikunnan yhteiskuntatieteet Social Sciences of Sport 5032 tasa-arvo media televisio (joukkoviestimet) urheilu naisurheilu naiset equality (values) television (mass media) sports women's sports women
topic_facet 5032 Liikunnan yhteiskuntatieteet Social Sciences of Sport equality (values) female athletes media naiset naisurheilu sports tasa-arvo televisio (joukkoviestimet) television (mass media) urheilu women women's sports
url https://jyx.jyu.fi/handle/123456789/60783 http://www.urn.fi/URN:NBN:fi:jyu-201812215310
work_keys_str_mv AT luomaniina coverageoffemaleathletesintelevisedsportsnewsinfinland AT luomaniina thecoverageoffemaleathletesintelevisedsportsnewsinfinland