Business model adaptation in market fluctuation a study of Vietnamese travel companies

Business model concept has developed over time since the 70s. Among all the company types, SMEs are accounted for the majority of the Vietnamese tourism sector. In this thesis, the author would like to analyze how the SMEs tourism case companies adapt their business model to the market changes, whi...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Doan, Truc
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/60749