Business model adaptation in market fluctuation : a study of Vietnamese travel companies

Business model adaptation in market fluctuation a study of Vietnamese travel companies

Business model concept has developed over time since the 70s. Among all the company types, SMEs are accounted for the majority of the Vietnamese tourism sector. In this thesis, the author would like to analyze how the SMEs tourism case companies adapt their business model to the market changes, whi...

Full description

Bibliographic Details
Main Author: Doan, Truc
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Yrittäjyys
Entrepreneurship
20422
matkailu
pienet ja keskisuuret yritykset
liiketoimintamallit
yritykset
sisällönanalyysi
matkailuyritykset
tourism
small and medium-sized enterprises
business models
enterprises
content analysis
tourism businesses
Online Access: https://jyx.jyu.fi/handle/123456789/60749

Similar Items