Business model adaptation in market fluctuation a study of Vietnamese travel companies

Business model concept has developed over time since the 70s. Among all the company types, SMEs are accounted for the majority of the Vietnamese tourism sector. In this thesis, the author would like to analyze how the SMEs tourism case companies adapt their business model to the market changes, whi...

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Bibliographic Details
Main Author: Doan, Truc
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/60749
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author Doan, Truc
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Doan, Truc Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Doan, Truc Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Doan, Truc
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description Business model concept has developed over time since the 70s. Among all the company types, SMEs are accounted for the majority of the Vietnamese tourism sector. In this thesis, the author would like to analyze how the SMEs tourism case companies adapt their business model to the market changes, which can be from internal to external factors. The data is collected through the interviews with the top managers of the case companies. In order to answer the research question- “How does a company’s business model adapt with the market fluctuations”, a qualitative content analysis approach is used which includes four steps: selecting the units of analysis, deciding and defining categories derived from prior theory, data coding into the predetermined categories, and revising categories. The Vietnamese tourism area is getting more competitive with the rise of more company amount. The purpose of this study is to find out the similarities and differences in the case companies' business model that contributes to each one's success in gaining the market share. At the end, some managerial solutions are suggested to increase the enterprises' performance based on the findings. It is like a benchmark among the cases for their managers to have an overview about the internal operation as well as observing the surroudings in order to adjust their strategy when needed.
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spellingShingle Doan, Truc Business model adaptation in market fluctuation : a study of Vietnamese travel companies Yrittäjyys Entrepreneurship 20422 matkailu pienet ja keskisuuret yritykset liiketoimintamallit yritykset sisällönanalyysi matkailuyritykset tourism small and medium-sized enterprises business models enterprises content analysis tourism businesses
title Business model adaptation in market fluctuation : a study of Vietnamese travel companies
title_full Business model adaptation in market fluctuation : a study of Vietnamese travel companies
title_fullStr Business model adaptation in market fluctuation : a study of Vietnamese travel companies Business model adaptation in market fluctuation : a study of Vietnamese travel companies
title_full_unstemmed Business model adaptation in market fluctuation : a study of Vietnamese travel companies Business model adaptation in market fluctuation : a study of Vietnamese travel companies
title_short Business model adaptation in market fluctuation
title_sort business model adaptation in market fluctuation a study of vietnamese travel companies
title_sub a study of Vietnamese travel companies
title_txtP Business model adaptation in market fluctuation : a study of Vietnamese travel companies
topic Yrittäjyys Entrepreneurship 20422 matkailu pienet ja keskisuuret yritykset liiketoimintamallit yritykset sisällönanalyysi matkailuyritykset tourism small and medium-sized enterprises business models enterprises content analysis tourism businesses
topic_facet 20422 Entrepreneurship Yrittäjyys business models content analysis enterprises liiketoimintamallit matkailu matkailuyritykset pienet ja keskisuuret yritykset sisällönanalyysi small and medium-sized enterprises tourism tourism businesses yritykset
url https://jyx.jyu.fi/handle/123456789/60749 http://www.urn.fi/URN:NBN:fi:jyu-201812205281
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