Enforcing corporate citizenship through social media : the role of shares, clicks, and likes in sustainability communications

Enforcing corporate citizenship through social media the role of shares, clicks, and likes in sustainability communications

This research presents how individual social media users perceive social media as a part of sustainability communications and examines whether these individuals consider organizational legitimacy and brand image being enforced through social media communications. During the recent years, web-based c...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Poutanen, Jenni
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
sustainability
corporate citizenship
sustainability management
Yritysten ympäristöjohtaminen
Corporate Environmental Management
20425
yritykset
kestävä kehitys
viestintä
legitimiteetti
sosiaalinen media
media
kansalaismedia
yritysvastuu
sidosryhmät
enterprises
sustainable development
communication
legitimacy
social media
community media
corporate responsibility
stakeholder groups
Linkit: https://jyx.jyu.fi/handle/123456789/60551

Samankaltaisia teoksia