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author Nolvi, Marianna
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
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spellingShingle Nolvi, Marianna Mapping the customer journey through experiences : a Finnish case company study customer journey journey mapping customer persona palvelumuotoilu asiakaskokemus asiakassuhde service design customer experience customer relationship
subject_txtF Markkinointi
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title Mapping the customer journey through experiences : a Finnish case company study
title_full Mapping the customer journey through experiences : a Finnish case company study
title_fullStr Mapping the customer journey through experiences : a Finnish case company study Mapping the customer journey through experiences : a Finnish case company study
title_full_unstemmed Mapping the customer journey through experiences : a Finnish case company study Mapping the customer journey through experiences : a Finnish case company study
title_short Mapping the customer journey through experiences
title_sort mapping the customer journey through experiences a finnish case company study
title_sub a Finnish case company study
title_txtP Mapping the customer journey through experiences : a Finnish case company study
topic customer journey journey mapping customer persona palvelumuotoilu asiakaskokemus asiakassuhde service design customer experience customer relationship
topic_facet asiakaskokemus asiakassuhde customer experience customer journey customer persona customer relationship journey mapping palvelumuotoilu service design
url https://jyx.jyu.fi/handle/123456789/60244 http://www.urn.fi/URN:NBN:fi:jyu-201811214795
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