Mapping the customer journey through experiences : a Finnish case company study

Mapping the customer journey through experiences a Finnish case company study

Bibliographic Details
Main Author: Nolvi, Marianna
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
customer journey
journey mapping
customer persona
palvelumuotoilu
asiakaskokemus
asiakassuhde
service design
customer experience
customer relationship
Online Access: https://jyx.jyu.fi/handle/123456789/60244
Description
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