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[{"key": "dc.contributor.advisor", "value": "Rousi, Rebekah", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Kujala, Tuomo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Malvela, Maria", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-11-16T07:24:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-11-16T07:24:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/60202", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkopainotteisessa v\u00e4hitt\u00e4iskaupank\u00e4ynniss\u00e4 erinomainen asiakaskokemus ei m\u00e4\u00e4rity ainoastaan kuluttajalle luodun vangitsevan ja mukaansatempaavan verkkokauppakokemuksen my\u00f6t\u00e4, vaan siihen vaikuttavat my\u00f6s verkkokaupan k\u00e4ytett\u00e4vyys sek\u00e4 asiakkaan halukkuus asioida verkkokauppasivustolla. Toisin sanoen, varsinaisten verkkokauppatoimintojen suorittaminen edellytt\u00e4\u00e4 my\u00f6s verkkosivuston pit\u00e4mist\u00e4 helppok\u00e4ytt\u00f6isen\u00e4 ja luotettavana. T\u00e4m\u00e4 n\u00e4k\u00f6kulma kuluttajan tekemiin havaintoihin verkkokaupan k\u00e4ytett\u00e4vyydest\u00e4 ja luotettavuudesta korostui my\u00f6s t\u00e4ss\u00e4 tutkimuksessa, joka tarkasteli verkkosivuston koetun k\u00e4ytett\u00e4vyyden vaikutusta verkkokauppojen her\u00e4tt\u00e4m\u00e4\u00e4n luottamukseen. Kirjallisuuskatsauksena toteutettu tutkielman ensimm\u00e4inen osa tarkasteli k\u00e4ytt\u00e4j\u00e4kokemuksen ja asiakaskokemuksen v\u00e4list\u00e4 suhdetta. Kirjallisuuden perusteella k\u00e4ytt\u00e4j\u00e4kokemuksen vaikutus asiakaskokemukseen voidaan n\u00e4hd\u00e4 kuluttajan saavuttamien arvojen kautta. Toisin sanoen, korkealle arvotetut verkkosivuston k\u00e4yt\u00f6n hy\u00f6dyt yhdess\u00e4 verkkosivuston hyv\u00e4ksi havaitun laadun kanssa voivat my\u00f6s parantaa kuluttajan yleist\u00e4 kokemusta verkkokaupasta. Tutkimuksen toinen osa keskittyi puolestaan empiirisesti tarkastelemaan verkkokaupan k\u00e4ytett\u00e4vyyteen ja luotettavuuteen liittyvi\u00e4 tekij\u00f6it\u00e4. Tutkimus toteutettiin verkkokyselyn\u00e4 maaliskuussa 2018 ja data (N=318) ker\u00e4ttiin sek\u00e4 Jyv\u00e4skyl\u00e4n yliopiston opiskelijoilta ett\u00e4 muilta verkkokaupan k\u00e4ytt\u00e4jilt\u00e4. Kyselyst\u00e4 saadut tulokset vahvistavat verkkosivuston koetun k\u00e4ytett\u00e4vyyden suhdetta verkkokaupan luotettavuuteen erityisesti esteettisen formaaliuden osalta. Tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 verkkokauppojen asiakaskokemuksen luomisessa, sill\u00e4 ne tarjoavat lis\u00e4tietoa liittyen kuluttajan verkkokauppasivuston k\u00e4ytett\u00e4vyytt\u00e4 koskevaan merkitysten luontiin. Lis\u00e4ksi tulokset voivat havainnollistaa niit\u00e4 k\u00e4ytett\u00e4vyyteen ja estetiikkaan liitettyj\u00e4 attribuutteja, joita k\u00e4ytet\u00e4\u00e4n my\u00f6s verkkokaupan luotettavuuden arvioinnissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Within online retail, the excellence of customer experience is not only mediated through a compelling online experience, but also other traits associated with usability and willingness to engage with the website. That is, performing online transactions also presumes that a consumer perceives a website to be both easy to use, reliable and trustworthy. This emphasizes an online store in terms of consumer\u2019s perceptions about its usability and trust. Relating to this, the current study aimed to discover the influence of perceived website usability on trust of online stores. First section of the thesis, implemented as a literature review, inspected the relationship between user experience and customer experience. Based on the literature, user experience may be considered influential to customer experience through perceived customer value. Basically, the more value-in-use experienced along with highly estimated website quality may enhance consumer\u2019s overall experience about an online store. The second section of the thesis, instead, focuses on inspecting factors related to website usability and trust via an online survey. The data (N=318) was collected in March 2018 from both students at the University of Jyv\u00e4skyl\u00e4 and other online store users. The results gained from the survey confirmed the relationship between perceived website usability and online store trust. This relationship was especially valid in terms of aesthetic formality. The results gained may be utilized when designing customer experience in online stores. For one, the results offer insight into consumers\u2019 meaning-making of online stores\u2019 website usability. Further, they may illustrate those website attributes of usability and aesthetics which are reflected against the evaluation of an online store\u2019s trustworthiness.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-11-16T07:24:22Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-11-16T07:24:22Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "90", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "affordances", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "perceived usability", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "trust", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online stores", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The effects of perceived website usability on trust of online stores", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201811164749", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Kognitiotiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Cognitive Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luotettavuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokaupat (WWW-sivustot)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "reliability (general)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "user experience", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "customer experience", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "usability", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online shops", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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