Evaluation of business model tool benefits in the management of digitalization in small companies

Digitalisaatio on muuttanut liiketoimintaa maailmanlaajuisesti, ja digitaaliteknologiat vaikuttavat myös kilpailuvoimiin. Digitaaliteknologiat toisaalta myös tukevat yritysten sopeutumista, ja ne ovat osa arvon luonti ja arvolupausta. Teknologioiden hyöty liiketoiminnalle on todistettu, mutta hyötyj...

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Päätekijä: Anttonen, Mikko
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/60196
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author Anttonen, Mikko
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Anttonen, Mikko Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Anttonen, Mikko Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Anttonen, Mikko
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description Digitalisaatio on muuttanut liiketoimintaa maailmanlaajuisesti, ja digitaaliteknologiat vaikuttavat myös kilpailuvoimiin. Digitaaliteknologiat toisaalta myös tukevat yritysten sopeutumista, ja ne ovat osa arvon luonti ja arvolupausta. Teknologioiden hyöty liiketoiminnalle on todistettu, mutta hyötyjen saavuttaminen vaatii hyvää johtamista ja liiketoiminnan ja teknologioiden yhteensovittamista. Suomalaisten yritysten edellytykset digitaaliseen toimitaan ovat erinomaiset. Mahdollisuuksia ei kuitenkaan olet täysin hyödynnetty, ja tämä liittyy osaltaan johtamisen haasteisiin. Yrityksille voisikin olla hyöty erilaisista, johtamista tukevista työkaluista. Tässä tutkimuksessa selvitettiin yhden liiketoimintamalliin pohjaavan työkalun mahdollisuuksia tuke pienten yritysten digitalisaation johtamista. Liiketoimintamalli on yksinkertaistettu kuvaus yrityksen toiminnasta, ja työkalua puolestaan voidaan käyttää analysointiin, viestintään ja suunnitteluun. Tämän tutkimuksen päätuloksina havaittiin, että yritysten haasteet digitalisaatiossa keskittyvät teknologioiden suunnitteluun osana liiketoimintaa ja niiden hyötyjen arviointiin. Työkalu voisikin siis tukea yrityksiä monella tavalla digitalisaatiossa. Tutkimuksessa todettiin myös, että vaikka yritykset ovat luoneet hyvän digitaalisen perustan, eri suurimmalla osalla ollut selkeitä suunnitelmia kehittyä edelleen. Tämä taustalla oli hyvä liiketoiminnallinen tilanne, mikä pitkällä tähtäimellä voi johtaa ongelmiin. Digitaalisilla markkinoilla kilpailutilanne voi muuttua nopeasti, ja ilman pitkäjänteistä kehittämistä yrityksen kyky sopeutua muutoksiin ei välttämättä ole riittävällä tasolla. Digitalization is changing the business globally, and digital technologies affect the competitive forces that affect the company. However, digital technologies also support the adaptation and they are part of value capture and value proposition. Technology business benefits are evident, although, this requires good management of the technological capabilities and business-technology alignment. Finnish companies have excellent premises for digital business. However, application of technologies is challenging. Partly this is because lack management capabilities which affect many other things. Thus, tools that would support the management could help the companies in digitalization. Consequently, this study was set up to evaluate the potential of the business model tool to support the management of digitalization in small companies. Business model is a simplification of the how the company works, and the business model tool supports analysis, communication, and planning which are all required for managing the company strategically. On the other hand, the main problem the companies had in this study were the ability to plan the technology investments as part of the business and in the evaluation of the benefits. Thus, business model tool could support the companies with their challenges. Interestingly, it was also discovered that one major barrier of the digitalization was the lack of competitive pressure. All companies had developed basic repertoire of digital solutions, however, without long term planning and development of the capabilities, adaptation to changes, that in digital world can happen very suddenly, can be challenging.
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spellingShingle Anttonen, Mikko Evaluation of business model tool benefits in the management of digitalization in small companies digitaalinen liiketoiminta digitaaliteknologiat liiketoimintamalli -työkalu Tietojärjestelmätiede Information Systems Science 601 pienyritykset liiketoimintamallit liiketoiminta kilpailuetu digitalisaatio small enterprises business models business competitive advantage digitalisation
title Evaluation of business model tool benefits in the management of digitalization in small companies
title_full Evaluation of business model tool benefits in the management of digitalization in small companies
title_fullStr Evaluation of business model tool benefits in the management of digitalization in small companies Evaluation of business model tool benefits in the management of digitalization in small companies
title_full_unstemmed Evaluation of business model tool benefits in the management of digitalization in small companies Evaluation of business model tool benefits in the management of digitalization in small companies
title_short Evaluation of business model tool benefits in the management of digitalization in small companies
title_sort evaluation of business model tool benefits in the management of digitalization in small companies
title_txtP Evaluation of business model tool benefits in the management of digitalization in small companies
topic digitaalinen liiketoiminta digitaaliteknologiat liiketoimintamalli -työkalu Tietojärjestelmätiede Information Systems Science 601 pienyritykset liiketoimintamallit liiketoiminta kilpailuetu digitalisaatio small enterprises business models business competitive advantage digitalisation
topic_facet 601 Information Systems Science Tietojärjestelmätiede business business models competitive advantage digitaalinen liiketoiminta digitaaliteknologiat digitalisaatio digitalisation kilpailuetu liiketoiminta liiketoimintamalli -työkalu liiketoimintamallit pienyritykset small enterprises
url https://jyx.jyu.fi/handle/123456789/60196 http://www.urn.fi/URN:NBN:fi:jyu-201811164742
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