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[{"key": "dc.contributor.advisor", "value": "Koskelainen, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kattelus, Jere", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-11-09T07:12:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-11-09T07:12:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/60164", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa k\u00e4sitell\u00e4\u00e4n Facebookin tarjoamia keinoja ja ominaisuuksia, joita yritys voi hy\u00f6dynt\u00e4\u00e4 k\u00e4ytt\u00e4ess\u00e4\u00e4n t\u00e4t\u00e4 sosiaalisen median alustaa markkinointi- ja asiakaspalvelukanavana. T\u00e4ll\u00e4 hetkell\u00e4 Facebook on maailman suosituin sosiaalisen median alusta, mutta iso osa yrityksist\u00e4 ei viel\u00e4 kuitenkaan ota alustasta kaikkea hy\u00f6ty\u00e4 irti ja tutkielman tarkoitus onkin selkeytt\u00e4\u00e4 alustan tarjoamia hy\u00f6tyj\u00e4 niin asiakaspalvelussa kuin markkinoinnissa. Tutkielmasta selvi\u00e4\u00e4, ett\u00e4 Facebook tarjoaa yritykselle erinomaisen kanavan aktiiviseen keskusteluun kuluttajien kanssa, niin Messenger-chat-sovelluksen kautta kuin p\u00e4ivitysten yhteydess\u00e4. Markkinoinnin kannalta selvi\u00e4\u00e4, ett\u00e4 alustaa voi k\u00e4ytt\u00e4\u00e4 my\u00f6s kustannustehokkaana markkinointialustana, jonka suurimpina etuina on tehokas mainonnan kohdentaminen ja viraalimaisen levi\u00e4misen mahdollisuus. Tutkielmassa markkinointia k\u00e4sitell\u00e4\u00e4n kuluttajamarkkinoinnin kannalta. T\u00e4m\u00e4n tutkielman tulosten valossa voidaankin todeta Facebookin olevan eritt\u00e4in j\u00e4rkev\u00e4 ratkaisu niin asiakaspalvelun kuin markkinoinnin hoitamiseen suurille ja pienille yrityksille. Kirjallisuuskatsauksena toteutettu tutkielma tuo kattavasti ilmi kaikki olennaisimmat tiedot t\u00e4m\u00e4n sosiaalisen median alustan hy\u00f6dynt\u00e4miseen yrityksen liiketoiminnan kehitt\u00e4misen kannalta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis deals with the ways Facebook can be used by companies as platform for marketing and customer service. Currently Facebook is the world\u2019s most popular social media platform, but many of the companies still do not get the most out of the platform. The purpose of this thesis is to clarify the benefits of Facebook in both customer service and marketing. The thesis reveals that Facebook offers companies an excellent channel for active discussions with customers, both via Messenger Chat application and through the updates companies do on their page. From marketing point of view, it is clear that the platform can also be used as a cost-effective marketing tool whose main advantages are effective targeted advertisement and the possibility for updates to go spread like viral phenomenon. In the thesis, marketing is seen through the aspect of consumer marketing. In the light of the results of this study, Facebook can be seen as a very sensible solution for both customer service and marketing actions to any large or small businesses. This thesis conducted as a literature review provides a comprehensive overview of all the essential information about utilizing this social media platform for business development.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-11-09T07:12:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-11-09T07:12:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "31", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "viraalimarkkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yrityksen markkinointi ja asiakaspalvelu Facebookissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201811094661", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Facebook", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaspalvelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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