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[{"key": "dc.contributor.advisor", "value": "Tuunanen, Tuure", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pekkala, Ville", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-10-31T13:07:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-10-31T13:07:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/60067", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkielma tutkii k\u00e4ytt\u00e4jien motivaatiota osallistua arvon yhteisluontiin jakamistalouspalveluissa. Jakamistalous m\u00e4\u00e4ritell\u00e4\u00e4n digitaalisena monitahoisena alustana (multisided platform; MSP), jossa k\u00e4ytt\u00e4j\u00e4t voivat saada v\u00e4liaikaisen k\u00e4ytt\u00f6oikeuden resurssiin, joka muuten olisi alik\u00e4ytetty. Palvelun toimiminen vaatii sit\u00e4, ett\u00e4 k\u00e4ytt\u00e4j\u00e4t ovat aktiivisia toimijoita alustalla. T\u00e4m\u00e4n vuoksi on t\u00e4rke\u00e4\u00e4 tutkia, mitk\u00e4 tekij\u00e4t motivoivat k\u00e4ytt\u00e4ji\u00e4 osallistumaan arvonluontiprosessiin. Motivaatioita tutkitaan k\u00e4ytt\u00e4m\u00e4ll\u00e4 linssin\u00e4 itseohjautuvuusteoriaa (SDT) ja kognitiivisen arvioinnin teoriaa (CET).\nTutkimuksessa hy\u00f6dynnet\u00e4\u00e4n viitekehyksen\u00e4 arvon yhteisluonnin mallia kuluttajatietoj\u00e4rjestelmiss\u00e4 (CIS), jotta voidaan ymm\u00e4rt\u00e4\u00e4, kuinka arvon yhteis-luonti ilmenee palvelussa. K\u00e4ytt\u00e4jien motivaatiota osallistua arvon yhteisluontiin tutkitaan laadullisella case-tutkimuksella haastattelemalla jakamistalouspalvelu Airbnb:n k\u00e4ytt\u00e4ji\u00e4 (n=24). Haastattelu toteutettiin laddering-menetelm\u00e4ll\u00e4 ja haastateltavat rekrytoitiin lumipallomenetelm\u00e4ll\u00e4. \nLaadullinen tutkimus selvitt\u00e4\u00e4 k\u00e4ytt\u00e4jien t\u00e4rkeimpin\u00e4 pit\u00e4mi\u00e4 ominaisuuksia jakamistalouspalvelussa, sek\u00e4 mitk\u00e4 arvot tai henkil\u00f6kohtaiset tavoitteet saavat k\u00e4ytt\u00e4j\u00e4t pit\u00e4m\u00e4\u00e4n n\u00e4it\u00e4 ominaisuuksia t\u00e4rkein\u00e4. Tutkielmassa luotiin graafiset mallit haastateltavien vastausten pohjalta. Tutkimuksen tulosten perusteella k\u00e4ytt\u00e4jille erityisen t\u00e4rke\u00e4\u00e4 on, ett\u00e4 palvelu on helppok\u00e4ytt\u00f6inen ja her\u00e4tt\u00e4\u00e4 luottamusta. Muita tutkimuksessa esiintyneit\u00e4 motivaatioita olivat rahalliset hy\u00f6dyt, palvelun mahdollistamat uniikit kokemukset, sosiaaliset hy\u00f6dyt, sek\u00e4 palvelun k\u00e4ytt\u00f6mukavuus.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The aim of this study is to identify motivators for sharing economy (SE) users to participate in value co-creation. SEs are defined as digital multisided platforms (MSP) where users can gain temporary access to a resource that would otherwise be underutilized. Because sharing happens between users, users need to be active participants. Therefore it is important to study what motivates users to participate in value co-creation on the platform. Self-determination theory and cognitive evaluation theory are used as the motivation theory to understand how people are motivated. \nThe study is explorative in nature. Framework for value co-creation in Consumer Information Systems (CIS) was used to understand how value is co-created in sharing economies. The motivations to participate in value co-creation were studied with a qualitative case study by interviewing users of Airbnb (n=24). The interviews were conducted with a laddering technique. Interviewees were recruited using snowball sampling as recruitment technique.\nLaddering interview identified what are the most important features for SE users. The interview also identified the consequences that the features helped users achieve and the underlying personal values that motivated users to pursue these consequences. During the data analysis phase, five themes were identified from the interview results. Five theme maps were created based on themes that emerged. Based on the results of this study, users appreciate ease of use and assurances of sharing economy. Other important motivators include financial benefits, authentic experiences, social benefits, and pleasant user experience.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-10-31T13:07:43Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-10-31T13:07:43Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "69", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "multisided platforms", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "value co-creation", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "service-dominant logic", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "consumer information systems", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "self-determination theory", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Motivations to participate in value co-creation in sharing economies", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201810314577", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "jakamistalous", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motivaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sharing economy", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motivation (mental objects)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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