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author Rantanen, Aki
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601
author_facet Rantanen, Aki Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601 Rantanen, Aki
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spellingShingle Rantanen, Aki Factors associated with consumer attitude towards mobile marketing among smartphone users consumer attitude factor structural equation modeling (SEM) älypuhelimet asenteet kuluttajat mobiilimarkkinointi smartphones attitudes consumers mobile marketing
subject_txtF Kognitiotiede
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title Factors associated with consumer attitude towards mobile marketing among smartphone users
title_full Factors associated with consumer attitude towards mobile marketing among smartphone users
title_fullStr Factors associated with consumer attitude towards mobile marketing among smartphone users Factors associated with consumer attitude towards mobile marketing among smartphone users
title_full_unstemmed Factors associated with consumer attitude towards mobile marketing among smartphone users Factors associated with consumer attitude towards mobile marketing among smartphone users
title_short Factors associated with consumer attitude towards mobile marketing among smartphone users
title_sort factors associated with consumer attitude towards mobile marketing among smartphone users
title_txtP Factors associated with consumer attitude towards mobile marketing among smartphone users
topic consumer attitude factor structural equation modeling (SEM) älypuhelimet asenteet kuluttajat mobiilimarkkinointi smartphones attitudes consumers mobile marketing
topic_facet asenteet attitudes consumer attitude consumers factor kuluttajat mobiilimarkkinointi mobile marketing smartphones structural equation modeling (SEM) älypuhelimet
url https://jyx.jyu.fi/handle/123456789/60049 http://www.urn.fi/URN:NBN:fi:jyu-201810314562
work_keys_str_mv AT rantanenaki factorsassociatedwithconsumerattitudetowardsmobilemarketingamongsmartphoneusers