_version_ |
1809901709262061568
|
annif_keywords_txtF_mv |
consumers
attitudes
cell phones
consumer behaviour
marketing
|
annif_uris_txtF_mv |
http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p5619
http://www.yso.fi/onto/yso/p4362
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p5878
|
author |
Rantanen, Aki
|
author2 |
Informaatioteknologian tiedekunta
Faculty of Information Technology
Informaatioteknologia
Information Technology
Jyväskylän yliopisto
University of Jyväskylä
Tietojärjestelmätiede
Information Systems Science
601
|
author_facet |
Rantanen, Aki
Informaatioteknologian tiedekunta
Faculty of Information Technology
Informaatioteknologia
Information Technology
Jyväskylän yliopisto
University of Jyväskylä
Tietojärjestelmätiede
Information Systems Science
601
Rantanen, Aki
|
author_sort |
Rantanen, Aki
|
building |
Jyväskylän yliopisto
JYX-julkaisuarkisto
|
datasource_str_mv |
jyx
|
department_txtF |
Informaatioteknologia
|
faculty_txtF |
Informaatioteknologian tiedekunta
|
first_indexed |
2019-08-19T08:21:29Z
|
format |
Pro gradu
|
format_ext_str_mv |
Opinnäyte
Pro gradu
|
free_online_boolean |
1
|
fullrecord |
<?xml version="1.0"?>
<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Factors associated with consumer attitude towards mobile marketing among smartphone users</title><creator>Rantanen, Aki</creator><contributor type="tiedekunta" lang="fi">Informaatioteknologian tiedekunta</contributor><contributor type="tiedekunta" lang="en">Faculty of Information Technology</contributor><contributor type="laitos" lang="fi">Informaatioteknologia</contributor><contributor type="laitos" lang="en">Information Technology</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="oppiaine" lang="fi">Tietojärjestelmätiede</contributor><contributor type="oppiaine" lang="en">Information Systems Science</contributor><contributor type="oppiainekoodi">601</contributor><subject type="other">consumer attitude</subject><subject type="other">factor</subject><subject type="other">structural equation modeling (SEM)</subject><subject type="yso">älypuhelimet</subject><subject type="yso">asenteet</subject><subject type="yso">kuluttajat</subject><subject type="yso">mobiilimarkkinointi</subject><subject type="yso">smartphones</subject><subject type="yso">attitudes</subject><subject type="yso">consumers</subject><subject type="yso">mobile marketing</subject><available>2018-10-31T06:56:04Z</available><issued>2018</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master’s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/60049</identifier><identifier type="urn">URN:NBN:fi:jyu-201810314562</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201810314562</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/60049/1/URN%3aNBN%3afi%3ajyu-201810314562.pdf" name="URN:NBN:fi:jyu-201810314562.pdf" type="application/pdf" length="924725" sequence="1"/><recordID>123456789_60049</recordID></qualifieddc>
|
id |
jyx.123456789_60049
|
language |
eng
|
last_indexed |
2024-09-03T10:51:32Z
|
main_date |
2018-01-01T00:00:00Z
|
main_date_str |
2018
|
online_boolean |
1
|
online_urls_str_mv |
{"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/60049\/1\/URN%3aNBN%3afi%3ajyu-201810314562.pdf","text":"URN:NBN:fi:jyu-201810314562.pdf","source":"jyx","mediaType":"application\/pdf"}
|
oppiainekoodi_txtF |
601
|
publication_first_indexed |
2018-08-19T08:21:29Z
|
publishDate |
2018
|
record_format |
qdc
|
source_str_mv |
jyx
|
spellingShingle |
Rantanen, Aki
Factors associated with consumer attitude towards mobile marketing among smartphone users
consumer attitude
factor
structural equation modeling (SEM)
älypuhelimet
asenteet
kuluttajat
mobiilimarkkinointi
smartphones
attitudes
consumers
mobile marketing
|
subject_txtF |
Kognitiotiede
|
thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_60049&index=0&size=large
|
title |
Factors associated with consumer attitude towards mobile marketing among smartphone users
|
title_full |
Factors associated with consumer attitude towards mobile marketing among smartphone users
|
title_fullStr |
Factors associated with consumer attitude towards mobile marketing among smartphone users
Factors associated with consumer attitude towards mobile marketing among smartphone users
|
title_full_unstemmed |
Factors associated with consumer attitude towards mobile marketing among smartphone users
Factors associated with consumer attitude towards mobile marketing among smartphone users
|
title_short |
Factors associated with consumer attitude towards mobile marketing among smartphone users
|
title_sort |
factors associated with consumer attitude towards mobile marketing among smartphone users
|
title_txtP |
Factors associated with consumer attitude towards mobile marketing among smartphone users
|
topic |
consumer attitude
factor
structural equation modeling (SEM)
älypuhelimet
asenteet
kuluttajat
mobiilimarkkinointi
smartphones
attitudes
consumers
mobile marketing
|
topic_facet |
asenteet
attitudes
consumer attitude
consumers
factor
kuluttajat
mobiilimarkkinointi
mobile marketing
smartphones
structural equation modeling (SEM)
älypuhelimet
|
url |
https://jyx.jyu.fi/handle/123456789/60049
http://www.urn.fi/URN:NBN:fi:jyu-201810314562
|
work_keys_str_mv |
AT rantanenaki factorsassociatedwithconsumerattitudetowardsmobilemarketingamongsmartphoneusers
|