Factors associated with consumer attitude towards mobile marketing among smartphone users

Bibliographic Details
Main Author:	Rantanen, Aki
Other Authors:	Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format:	Master's thesis
Language:	eng
Published:	2018
Subjects:	consumer attitude factor structural equation modeling (SEM) älypuhelimet asenteet kuluttajat mobiilimarkkinointi smartphones attitudes consumers mobile marketing
Online Access:	https://jyx.jyu.fi/handle/123456789/60049

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