| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rintam\u00e4ki, Milla", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-10-12T05:54:14Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-10-12T05:54:14Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/59804", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus selvitt\u00e4\u00e4 kirjallisuuskatsauksen ja empiirisen tutkimuksen keinoin, miten k\u00e4ytt\u00e4jien osallistamista voidaan vahvistaa yrityksen sosiaalisen median k\u00e4ytt\u00f6\u00f6nottovaiheessa. K\u00e4ytt\u00e4j\u00e4n osallistaminen (user engagement) on k\u00e4ytt\u00e4j\u00e4ko-kemuksen ominaisuus, jota kuvaavat k\u00e4ytt\u00e4j\u00e4n kognitiivinen, ajallinen ja emotionaalinen panostus vuorovaikutukseen digitaalisen j\u00e4rjestelm\u00e4n kanssa. K\u00e4ytt\u00e4j\u00e4n osallistamisen m\u00e4\u00e4rittelyss\u00e4 nojattiin O'Brienin ja Tomsin (2008) prosessimalliin, jonka mukaan k\u00e4ytt\u00e4j\u00e4n osallistamisen nelj\u00e4 vaihetta ovat osallistamisen hetki, osallistaminen, irrottautuminen ja uudelleen osallistaminen.\nYrityksen sosiaalisella medialla (enterprise social media) tarkoitetaan t\u00e4ss\u00e4 tutkimuksessa Leonardin ym. (2013) mukaista m\u00e4\u00e4ritelm\u00e4\u00e4, jossa YSM:t ovat web-pohjaisia alustoja, joiden avulla ty\u00f6ntekij\u00e4 voi l\u00e4hett\u00e4\u00e4 viestej\u00e4 yksitt\u00e4isille ty\u00f6ntekij\u00f6ille tai koko organisaatiolle, ilmoittaa tietyt henkil\u00f6t toistensa viestint\u00e4kumppaneiksi, julkaista, muokata ja lajitella ty\u00f6ntekij\u00e4\u00e4 itse\u00e4\u00e4n tai muita koskettavia tekstej\u00e4 tai tiedostoja ja tarkkailla viestej\u00e4, yhteyksi\u00e4, tekstej\u00e4 ja tiedostoja, joita organisaatiossa ollaan milloin tahansa julkaistu, muokattu tai lajiteltu. K\u00e4ytt\u00e4j\u00e4n osallistaminen on yksi onnistuneen yrityksen sosiaalisen median k\u00e4ytt\u00f6\u00f6noton kulmakivist\u00e4. K\u00e4ytt\u00e4jien osallistamista ja yrityksen sosiaalisen median k\u00e4ytt\u00f6\u00f6nottoa on viime vuosina tutkittu kasvavissa m\u00e4\u00e4rin erillisiss\u00e4 tutkimuksissaan. Empiirist\u00e4 tutkimusta k\u00e4ytt\u00e4j\u00e4n osallistamisesta on tehty verrattain v\u00e4h\u00e4n ja sen tutkimusta yrityksen sosiaalisen median kontekstissa ei ole juurikaan aikaisemmin toteutettu. T\u00e4m\u00e4 tutkimus t\u00e4ytt\u00e4\u00e4 tutkimusaukkoa ja tarjoaa uutta tietoa liittyen k\u00e4ytt\u00e4j\u00e4n osallistamisen keinoihin yrityksen sosiaalisen median k\u00e4ytt\u00f6\u00f6notossa.\nKirjallisuuskatsauksessa luotiin viitekehys, johon empiirisen osuuden tiedonkeruussa hy\u00f6dynnetty haastattelurunko ja sis\u00e4ll\u00f6n analyysi linkitettiin. Tutkimuksen empiirinen osuus toteutettiin laadullisena tapaustutkimuksena suomalaisessa kaupanalan yrityksess\u00e4 X, jossa tiedonkeruun menetelm\u00e4n\u00e4 k\u00e4ytettiin asiantuntijahaastatteluita. Sis\u00e4ll\u00f6n analyysimenetelm\u00e4n\u00e4 k\u00e4ytettiin narratiivista analyysia ja teemoittelua. Vahvinta tukea tutkimuksessa l\u00f6ydettiin nelj\u00e4lle k\u00e4ytt\u00e4j\u00e4n osallistamisen keinolle: johdon tuki, k\u00e4ytt\u00e4j\u00e4n ulkoisen ja sis\u00e4isen kontrollin parantaminen sek\u00e4 aikaisten omaksujien hy\u00f6dynt\u00e4minen. Muita l\u00f6ydettyj\u00e4 k\u00e4ytt\u00e4j\u00e4n osallistamisen keinoja ovat pelillist\u00e4misen keinot: status, itseilmaisu ja kilpailu, viraali sis\u00e4lt\u00f6, palaute omasta toiminnasta, fyysinen materiaali, yhteiset pelis\u00e4\u00e4nn\u00f6t ja onnistumisista tiedottaminen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This paper aims to investigate how user engagement can be strengthened in the implementation phase of an enterprise social media platform. User engagement (UE) is defined as a quality of user experience that includes the cognitive, temporal and emotional aspects of user interacting with information technology. The definition of the term user engagement was based on the user engagement process model by O\u2019Brien and Toms (2008) which includes four phases: point of engagement, engagement, disengagement and re-engagement.\nBy enterprise social media (ESM) this paper refers a definition by Leonardi et al. (2013) according to which ESM\u2019s are web-based platforms that allow employees to send messages to a single employee or to everyone in the organization, indicate particular employees as communication partners, post, edit and sort texts and files linked to themselves or others and view messages, connections, texts and files that have been published, edited or sorted by anyone in the organizations at any given time. User engagement is one of the keys to a successful implementation of an enterprise social media. The research of both the user engagement and implementation of an ESM has been increasing during the past few years as separate fields of research. Research of user engagement in the context of implementation of ESM has not been thoroughly conducted before and there has been only a limited amount of empirical research on user engagement as well. This paper aims to fill the identified research gap and provide novel information on how to engage users in the implementation of an enterprise social media platform.\nThe interview frame and content analysis of the empirical study were linked to a framework generated based on a literature review. The empirical study was conducted as a qualitative case study on a trading industry enterprise X located in the Finland where expert interviews were selected as a data collection method. The content analysis was conducted as a combination of two methodologies: narrative analysis and themes analysis. The strongest evidence was identified on four ways of engaging users during the implementation of an ESM: management support, supporting the external control of a user, supporting the internal control of a user and introducing early adopters. Other identified ways to engage users were gamification: status, gamification: self-expression, gamification: competition, viral content, feedback on user activities, physical material, common rules of play and communicating the success stories.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-10-12T05:54:14Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-10-12T05:54:14Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "107", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4j\u00e4n osallistaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yrityksen sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytt\u00e4j\u00e4n osallistaminen yrityksen sosiaalisen median k\u00e4ytt\u00f6\u00f6notossa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201810124407", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4inen tiedotus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "osallistaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|