Business customers' attitudes toward social media marketing

Business customers' attitudes toward social media marketing

Bibliographic Details
Main Author: Palojärvi, Terhi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
social media marketing
business-to-business marketing
social media consumption
social media marketing attitude
sosiaalinen media
Facebook
yritysmarkkinointi
markkinointiviestintä
digitaalinen markkinointi
social media
marketing communication
digital marketing
Online Access: https://jyx.jyu.fi/handle/123456789/59778
_version_ 1809901699083534336
annif_keywords_txtF_mv social media marketing attitudes online communities media
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p20774 http://www.yso.fi/onto/yso/p5878 http://www.yso.fi/onto/yso/p5619 http://www.yso.fi/onto/yso/p23472 http://www.yso.fi/onto/yso/p2445
author Palojärvi, Terhi
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Palojärvi, Terhi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Palojärvi, Terhi
author_sort Palojärvi, Terhi
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Taloustieteet
faculty_txtF Kauppakorkeakoulu
first_indexed 2019-08-19T08:21:10Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Business customers' attitudes toward social media marketing</title><creator>Paloj&#xE4;rvi, Terhi</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">social media marketing</subject><subject type="other">business-to-business marketing</subject><subject type="other">social media consumption</subject><subject type="other">social media marketing attitude</subject><subject type="yso">sosiaalinen media</subject><subject type="yso">Facebook</subject><subject type="yso">yritysmarkkinointi</subject><subject type="yso">markkinointiviestint&#xE4;</subject><subject type="yso">digitaalinen markkinointi</subject><subject type="yso">social media</subject><subject type="yso">Facebook</subject><subject type="yso">business-to-business marketing</subject><subject type="yso">marketing communication</subject><subject type="yso">digital marketing</subject><available>2018-10-08T07:11:29Z</available><issued>2018</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master&#x2019;s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/59778</identifier><identifier type="urn">URN:NBN:fi:jyu-201810084369</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accesslevel">restrictedAccess</rights><rights type="accessrights" lang="fi">Tekij&#xE4; ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv&#xE4;skyl&#xE4;n yliopiston kirjaston &lt;a href="https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat"&gt;arkistoty&#xF6;asemalta&lt;/a&gt;.</rights><rights type="accessrights" lang="en">&lt;br&gt;&lt;br&gt;The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival &lt;a href="https://kirjasto.jyu.fi/en/workspaces/facilities"&gt;workstation&lt;/a&gt; at Jyv&#xE4;skyl&#xE4; University Library reserved for the use of archival materials.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201810084369</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/59778/1/URN%3aNBN%3afi%3ajyu-201810084369.pdf" name="URN:NBN:fi:jyu-201810084369.pdf" type="application/pdf" length="786445" sequence="1"/><recordID>123456789_59778</recordID></qualifieddc>
id jyx.123456789_59778
language eng
last_indexed 2024-09-03T10:49:38Z
main_date 2018-01-01T00:00:00Z
main_date_str 2018
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/59778\/1\/URN%3aNBN%3afi%3ajyu-201810084369.pdf","text":"URN:NBN:fi:jyu-201810084369.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 20423
publication_first_indexed 2018-08-19T08:21:10Z
publishDate 2018
record_format qdc
source_str_mv jyx
spellingShingle Palojärvi, Terhi Business customers' attitudes toward social media marketing social media marketing business-to-business marketing social media consumption social media marketing attitude sosiaalinen media Facebook yritysmarkkinointi markkinointiviestintä digitaalinen markkinointi social media marketing communication digital marketing
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_59778&index=0&size=large
title Business customers' attitudes toward social media marketing
title_full Business customers' attitudes toward social media marketing
title_fullStr Business customers' attitudes toward social media marketing Business customers' attitudes toward social media marketing
title_full_unstemmed Business customers' attitudes toward social media marketing Business customers' attitudes toward social media marketing
title_short Business customers' attitudes toward social media marketing
title_sort business customers attitudes toward social media marketing
title_txtP Business customers' attitudes toward social media marketing
topic social media marketing business-to-business marketing social media consumption social media marketing attitude sosiaalinen media Facebook yritysmarkkinointi markkinointiviestintä digitaalinen markkinointi social media marketing communication digital marketing
topic_facet Facebook business-to-business marketing digitaalinen markkinointi digital marketing marketing communication markkinointiviestintä social media social media consumption social media marketing social media marketing attitude sosiaalinen media yritysmarkkinointi
url https://jyx.jyu.fi/handle/123456789/59778 http://www.urn.fi/URN:NBN:fi:jyu-201810084369
work_keys_str_mv AT palojärviterhi businesscustomersattitudestowardsocialmediamarketing

Similar Items