Business customers' attitudes toward social media marketing

Business customers' attitudes toward social media marketing

Bibliographic Details
Main Author: Palojärvi, Terhi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
social media marketing
business-to-business marketing
social media consumption
social media marketing attitude
sosiaalinen media
Facebook
yritysmarkkinointi
markkinointiviestintä
digitaalinen markkinointi
social media
marketing communication
digital marketing
Online Access: https://jyx.jyu.fi/handle/123456789/59778
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author Palojärvi, Terhi
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Palojärvi, Terhi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Palojärvi, Terhi
author_sort Palojärvi, Terhi
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department_txtF Taloustieteet
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spellingShingle Palojärvi, Terhi Business customers' attitudes toward social media marketing social media marketing business-to-business marketing social media consumption social media marketing attitude sosiaalinen media Facebook yritysmarkkinointi markkinointiviestintä digitaalinen markkinointi social media marketing communication digital marketing
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_59778&index=0&size=large
title Business customers' attitudes toward social media marketing
title_full Business customers' attitudes toward social media marketing
title_fullStr Business customers' attitudes toward social media marketing Business customers' attitudes toward social media marketing
title_full_unstemmed Business customers' attitudes toward social media marketing Business customers' attitudes toward social media marketing
title_short Business customers' attitudes toward social media marketing
title_sort business customers attitudes toward social media marketing
title_txtP Business customers' attitudes toward social media marketing
topic social media marketing business-to-business marketing social media consumption social media marketing attitude sosiaalinen media Facebook yritysmarkkinointi markkinointiviestintä digitaalinen markkinointi social media marketing communication digital marketing
topic_facet Facebook business-to-business marketing digitaalinen markkinointi digital marketing marketing communication markkinointiviestintä social media social media consumption social media marketing social media marketing attitude sosiaalinen media yritysmarkkinointi
url https://jyx.jyu.fi/handle/123456789/59778 http://www.urn.fi/URN:NBN:fi:jyu-201810084369
work_keys_str_mv AT palojärviterhi businesscustomersattitudestowardsocialmediamarketing

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