Business customers' attitudes toward social media marketing

Bibliographic Details
Main Author:	Palojärvi, Terhi
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2018
Subjects:	social media marketing business-to-business marketing social media consumption social media marketing attitude sosiaalinen media Facebook yritysmarkkinointi markkinointiviestintä digitaalinen markkinointi social media marketing communication digital marketing
Online Access:	https://jyx.jyu.fi/handle/123456789/59778

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