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[{"key": "dc.contributor.author", "value": "Eskelinen, Eevariikka", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-09-28T13:35:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-09-28T13:35:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/59714", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 kandidaatin tutkielma tarkastelee massadatan vaikutuksia johdon p\u00e4\u00e4t\u00f6ksentekoon kirjallisuuskatsauksen muodossa. Uusien teknologioiden ja r\u00e4j\u00e4hdysm\u00e4isesti lis\u00e4\u00e4ntyvien laitteiden k\u00e4yt\u00f6st\u00e4 muodostuu suuria massoja dataa. Yritykset ker\u00e4\u00e4v\u00e4t dataa asiakkaistaan, kilpailijoistaan ja omista toiminnoistaan kehitt\u00e4\u00e4kseen liiketoimintaansa. Datan louhiminen ja omistaminen ei kuitenkaan itsess\u00e4\u00e4n tuota yritykselle arvoa, vaan data-analyysin ja p\u00e4\u00e4t\u00f6ksenteon tukij\u00e4rjestelmien kautta voidaan tukea yritysjohtajia p\u00e4\u00e4t\u00f6ksenteossa. Yritysjohtajien p\u00e4\u00e4t\u00f6kset ovat kuitenkin perinteisesti pohjautuneet vahvasti kokemuksiin ja intuitioon. Tutkielman tavoitteena oli selvitt\u00e4\u00e4, mink\u00e4laisia vaikutuksia massadatan k\u00e4yt\u00f6st\u00e4 p\u00e4\u00e4t\u00f6ksenteon tukena voidaan saavuttaa. Tutkielma antaa vastauksen tutkimuskysymykseen \u201dMillaisia vaikutuksia massadatalla on johdon p\u00e4\u00e4t\u00f6ksentekoon?\u201d. Lis\u00e4ksi tutkielman tavoitteena on avata lukijalle massadatan ja massadata-analyysin k\u00e4sitteit\u00e4 sek\u00e4 erilaisia analyysimenetelmi\u00e4, joilla yrityksen liiketoimintaa voidaan edist\u00e4\u00e4.\n\nKirjallisuuskatsauksena toteutetussa tutkimuksessa havaittiin, ett\u00e4 dataperusteisella p\u00e4\u00e4t\u00f6ksenteolla, jonka tavoitteena on v\u00e4hent\u00e4\u00e4 intuitioon perustuvaa p\u00e4\u00e4t\u00f6ksentekoa ja yrityksen tuotteliaisuuden v\u00e4lill\u00e4 on havaittu positiivinen yhteys. Tutkimuksessa k\u00e4vi ilmi, ett\u00e4 massadatan hy\u00f6dynt\u00e4misell\u00e4 p\u00e4\u00e4t\u00f6ksenteossa on liiketoimintaa edist\u00e4vi\u00e4 vaikutuksia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-09-28T13:35:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-09-28T13:35:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "21", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "massadata", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "massadata-analyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "dataperusteinen p\u00e4\u00e4t\u00f6ksenteko", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Massadatan vaikutukset johdon p\u00e4\u00e4t\u00f6ksentekoon", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201809284263", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysjohtajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00e4\u00e4t\u00f6ksenteko", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "big data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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