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[{"key": "dc.contributor.advisor", "value": "Palonen, Teija", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Moilanen, Panu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Olavuo, Sami", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-09-28T13:25:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-09-28T13:25:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/59713", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuluttajien internetiss\u00e4 teht\u00e4vien ostom\u00e4\u00e4rien kasvaessa, my\u00f6s internetiss\u00e4 tapahtuva markkinointiviestint\u00e4 kehittyy ja mukautuu. Internetin tarjoamat mahdollisuudet asiakkaiden tietojen ja k\u00e4ytt\u00e4ytymisen seurannassa ja hy\u00f6dynt\u00e4misess\u00e4 on hyvin markkinoijien tiedossa. Erityisesti mobiililaitteiden mukaantulo 2000-luvulla tarjoaa jatkuvasti mukana kulkevan markkinointiv\u00e4lineen markkinoijille. T\u00e4ss\u00e4 kirjallisuuskatsauksena toteutetussa tutkimuksessa tarkastellaan markkinointiviestinn\u00e4n k\u00e4sitett\u00e4, personoinnin k\u00e4sitett\u00e4 ja personoinnin toteutusta tietokoneilla ja mobiililaitteilla. Tutkielmassa havainnollistetaan markkinointiviestint\u00e4\u00e4 sen segmentoiduimmassa muodossaan, yhdelt\u00e4-yhdelle \u2013markkinoinnissa, eli personoinnissa. Toisessa luvussa k\u00e4sitell\u00e4\u00e4n markkinointiviestinn\u00e4n m\u00e4\u00e4ritelm\u00e4, personoinnin m\u00e4\u00e4ritelm\u00e4, personoinnin mukanaan tuomat hy\u00f6dyt ja haasteet, sek\u00e4 tutustutaan personoinnin toteutustapoihin. Kolmannessa luvussa tutustutaan personointiin mobiiliymp\u00e4rist\u00f6ss\u00e4. Luvussa tarkastellaan mobiililaitteiden tuomia mahdollisuuksia personoinnin toteutukseen, lis\u00e4ksi tarkastellaan kuluttajien asenteita eritt\u00e4in informaatiokeskeist\u00e4 personointia kohtaan. Mobiililaitteet tuovat personointiin mukaan omat erityisominaisuutensa, sill\u00e4 ne ovat aina mukanaan kulkevia, alituisesti verkkoon kytkettyj\u00e4 laitteita. T\u00e4m\u00e4 n\u00e4kyy erityisesti paikkatietojen k\u00e4ytt\u00f6mahdollisuutena. Mobiililaitteet ovat usein my\u00f6s tietokoneita henkil\u00f6kohtaisempia k\u00e4ytt\u00e4j\u00e4lleen, jolloin ne tarjoavat entist\u00e4 henkil\u00f6kohtaisempia tietoja k\u00e4ytt\u00e4j\u00e4st\u00e4\u00e4n. T\u00e4m\u00e4 on nostanut my\u00f6s huolenaiheita yksityisyyssuojasta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-09-28T13:25:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-09-28T13:25:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "25", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Mobiiliteknologia markkinointiviestinn\u00e4n personoinnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201809284262", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiililaitteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointiviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "personointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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