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[{"key": "dc.contributor.advisor", "value": "Koivusalo, Markku", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Manninen, Nea", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-09-27T06:14:54Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-09-27T06:14:54Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/59700", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa analysoin Oikeutta el\u00e4imille -j\u00e4rjest\u00f6n j\u00e4rjest\u00e4m\u00e4n Vegaanihaasteen retoriikkaa Aristoteleen klassisen jaottelun ja Roderick P. Hartin kriittisen retoriikan n\u00e4k\u00f6kulman avulla. Teoreettisena viitekehyksen\u00e4 toimii Kari Palosen muotoilu ep\u00e4politisoimisen k\u00e4sitteest\u00e4. Tutkielman l\u00e4ht\u00f6kohtana on 2010-luvun aikana tapahtunut veganismin suosion kasvu, joka eroaa suuresti 1990-luvun el\u00e4inoikeusaktivismikontekstista. Aineistona toimii Vegaanihaasteen 31-osainen uutiskirje. Tutkielman kysymyksenasettelu on kaksiosainen: miten Vegaanihaasteen uutiskirjeiss\u00e4 pyrit\u00e4\u00e4n vaikuttamaan lukijoihin ja mill\u00e4 tavoilla n\u00e4iss\u00e4 uutiskirjeiss\u00e4 pyrit\u00e4\u00e4n ep\u00e4politisoimaan veganismia, eli irrottamaan se ideologisesta perustastaan? Tutkielman haasteena oli ep\u00e4politisoimisen k\u00e4sitteen monitulkintaisuus. Tutkielmassa osoitan, ett\u00e4 vegaanihaasteen uutiskirjeiss\u00e4 tuodaan esiin veganismia osittain poliittisena ja toisaalta ep\u00e4poliittisena valtavirtaisena el\u00e4m\u00e4ntapana. Veganismia ei ep\u00e4politisoida v\u00e4ltt\u00e4m\u00e4tt\u00f6myysretoriikan avulla, vaan korostamalla veganismin arkip\u00e4iv\u00e4isyytt\u00e4 esimerkiksi reseptien muodossa. Toisaalta uutiskirjeiss\u00e4 ohjataan lukijaa toimimaan el\u00e4inten puolesta, tuodaan esiin el\u00e4inaktivismin toimintamalleja ja esitell\u00e4\u00e4n perusteluja el\u00e4inoikeusaktivismille. Veganismia ei kuitenkaan haluta esitt\u00e4\u00e4 aktivismina vaan terveellisen\u00e4, eettisen\u00e4 ja ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisen\u00e4 vaihtoehtoisena el\u00e4m\u00e4ntapana.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-09-27T06:14:54Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-09-27T06:14:54Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ep\u00e4politisointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Veganismi ep\u00e4politisoituna ideologiana : retoriset keinot Vegaanihaasteen uutiskirjeiss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201809274253", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Valtio-oppi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Political Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "208", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "el\u00e4intenoikeusliikkeet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ideologiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "veganismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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