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environment
choice
bricks
marketing
retail trade
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http://www.yso.fi/onto/yso/p6033
http://www.yso.fi/onto/yso/p6549
http://www.yso.fi/onto/yso/p17033
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p14002
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| author |
Helke, Iida
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| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Helke, Iida
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Helke, Iida
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Helke, Iida
Factors affecting brick and mortar channel choice in an omnichannel environment
channel choice
omnichannel
multichannel
buying path
kanavavalinta
ostopolku
kivijalkaliikkeet
verkkokauppa (verkkoliiketoiminta)
monikanavaisuus
ostokäyttäytyminen
vähittäiskauppa
electronic commerce
multichannel communication
buying behaviour
retail trade
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_59558&index=0&size=large
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Factors affecting brick and mortar channel choice in an omnichannel environment
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Factors affecting brick and mortar channel choice in an omnichannel environment
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Factors affecting brick and mortar channel choice in an omnichannel environment
Factors affecting brick and mortar channel choice in an omnichannel environment
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Factors affecting brick and mortar channel choice in an omnichannel environment
Factors affecting brick and mortar channel choice in an omnichannel environment
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Factors affecting brick and mortar channel choice in an omnichannel environment
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factors affecting brick and mortar channel choice in an omnichannel environment
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Factors affecting brick and mortar channel choice in an omnichannel environment
|
| topic |
channel choice
omnichannel
multichannel
buying path
kanavavalinta
ostopolku
kivijalkaliikkeet
verkkokauppa (verkkoliiketoiminta)
monikanavaisuus
ostokäyttäytyminen
vähittäiskauppa
electronic commerce
multichannel communication
buying behaviour
retail trade
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buying behaviour
buying path
channel choice
electronic commerce
kanavavalinta
kivijalkaliikkeet
monikanavaisuus
multichannel
multichannel communication
omnichannel
ostokäyttäytyminen
ostopolku
retail trade
verkkokauppa (verkkoliiketoiminta)
vähittäiskauppa
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http://www.urn.fi/URN:NBN:fi:jyu-201809194171
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