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[{"key": "dc.contributor.advisor", "value": "Pirhonen, Maritta", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ojala, Miika", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-09-13T07:47:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-09-13T07:47:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/59505", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n k\u00e4ytt\u00e4j\u00e4kokemuspohjaisten suunnitteluratkaisujen merkityst\u00e4 ja vaikutuksia verkkokauppasivustojen konversioasteeseen ja sen kautta taloudelliseen menestykseen. Tarkastelu on rajattu internetin v\u00e4lityksell\u00e4 teht\u00e4v\u00e4\u00e4n, kuluttajiin kohdistuvaan verkkokaupank\u00e4yntiin. Tutkimus suoritetaan esittelem\u00e4ll\u00e4 ensin tutkielman kannalta keskeiset k\u00e4sitteet, jonka j\u00e4lkeen tarkastellaan tarkemmin olemassa olevia verkkosivustojen sek\u00e4 verkkokaupan suunnittelumalleja ja heuristiikkoja, kattaen pintatason suunnittelun sek\u00e4 arkkitehtuuritason rakenteen. Suunnittelumallien tarkastelun j\u00e4lkeen pohditaan niiden mahdollisia k\u00e4yt\u00e4nn\u00f6n vaikutuksia verkkokaupan toiminnan tehostumiseen ja sen konversioasteeseen. Tiedonhankintaprosessissa k\u00e4ytettiin useita alan tietokantaj\u00e4rjestelmi\u00e4, sek\u00e4 alan nidemuodossa julkaistua kirjallisuutta. P\u00e4\u00e4asiallisina l\u00e4hdemateriaalin hankintaty\u00f6kaluina toimivat IEEE:n (Institute of Electrical and Electronics Engineers) Xplore Digital Library-tietokanta, AIS:n (Association for Information Systems) AISeL-tietokanta sek\u00e4 Google Scholar. Tutkimusaiheen kannalta keskeisten k\u00e4sitteiden m\u00e4\u00e4ritelm\u00e4t esitell\u00e4\u00e4n toisessa luvussa, jonka j\u00e4lkeen kolmannessa luvussa esitell\u00e4\u00e4n suunnittelumalleja ja -periaatteita sivuston kehitysprosessin eri vaiheissa. Mallien tarkastelun j\u00e4lkeen nelj\u00e4s luku k\u00e4sittelee tutkitun materiaalin perusteella tehtyj\u00e4 havaintoja, ja pohditaan esiteltyjen mallien vaikutuksia n\u00e4ihin pohjautuen. L\u00f6ydetyn l\u00e4hdemateriaalin pohjalta koostettujen havaintojen perusteella p\u00e4\u00e4dyttiin johtop\u00e4\u00e4t\u00f6kseen, jonka mukaan t\u00e4m\u00e4n tutkielman tutkimushypoteesi pit\u00e4\u00e4 paikkansa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The purpose of this bachelor\u2019s thesis is to study the importance and effects of user experience oriented design to the conversion rates and profitability of web stores and eCommerce. This thesis was conducted in a form of a literature review. The main tools used for accessing reliable existing studies and researching source materials were electronic databases and electronic libraries, such as IEEE Xplore Digital Library, provided by Institute of Electrical and Electronics Engineers, AISeL, electronic library of Association for Information Systems and Google Scholar. Some source material was found in traditional books related to the field of information systems science. The search for source material was done using keywords, such as User Interface, Usability, User oriented design, ease of use, User Experience, eCommerce, eBusiness, Conversion Rate and their Finnish equivalents. Most of these concepts are defined in the second chapter of the thesis, followed by an introduction of different design models and principles in the third chapter. The fourth chapter contains the results of the research, which implicate correlation between good user experience design and the success of web stores, which confirms the hypothesis of this thesis.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-09-13T07:47:50Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-09-13T07:47:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytt\u00e4j\u00e4kokemuspohjaisen suunnittelun merkitys verkkokauppasivuston konversioasteelle", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201809134106", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6liittym\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa (verkkoliiketoiminta)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "visuaalinen suunnittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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