Perspective of small enterprises : how web analytics are used by Finnish online retailers?

Perspective of small enterprises how web analytics are used by Finnish online retailers?

Bibliographic Details
Main Author: Pirinen, Esra
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
web analytics
clickstream data
marketing measurement
pienet ja keskisuuret yritykset
digitaalinen markkinointi
markkinointi
verkkokaupat (WWW-sivustot)
verkkokauppa (verkkoliiketoiminta)
small and medium-sized enterprises
digital marketing
marketing
online shops
electronic commerce
Online Access: https://jyx.jyu.fi/handle/123456789/59364
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author Pirinen, Esra
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Pirinen, Esra Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Pirinen, Esra
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spellingShingle Pirinen, Esra Perspective of small enterprises : how web analytics are used by Finnish online retailers? web analytics clickstream data marketing measurement pienet ja keskisuuret yritykset digitaalinen markkinointi markkinointi verkkokaupat (WWW-sivustot) verkkokauppa (verkkoliiketoiminta) small and medium-sized enterprises digital marketing marketing online shops electronic commerce
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title Perspective of small enterprises : how web analytics are used by Finnish online retailers?
title_full Perspective of small enterprises : how web analytics are used by Finnish online retailers?
title_fullStr Perspective of small enterprises : how web analytics are used by Finnish online retailers? Perspective of small enterprises : how web analytics are used by Finnish online retailers?
title_full_unstemmed Perspective of small enterprises : how web analytics are used by Finnish online retailers? Perspective of small enterprises : how web analytics are used by Finnish online retailers?
title_short Perspective of small enterprises
title_sort perspective of small enterprises how web analytics are used by finnish online retailers
title_sub how web analytics are used by Finnish online retailers?
title_txtP Perspective of small enterprises : how web analytics are used by Finnish online retailers?
topic web analytics clickstream data marketing measurement pienet ja keskisuuret yritykset digitaalinen markkinointi markkinointi verkkokaupat (WWW-sivustot) verkkokauppa (verkkoliiketoiminta) small and medium-sized enterprises digital marketing marketing online shops electronic commerce
topic_facet clickstream data digitaalinen markkinointi digital marketing electronic commerce marketing marketing measurement markkinointi online shops pienet ja keskisuuret yritykset small and medium-sized enterprises verkkokaupat (WWW-sivustot) verkkokauppa (verkkoliiketoiminta) web analytics
url https://jyx.jyu.fi/handle/123456789/59364 http://www.urn.fi/URN:NBN:fi:jyu-201808293958
work_keys_str_mv AT pirinenesra perspectiveofsmallenterpriseshowwebanalyticsareusedbyfinnishonlineretailers

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