Mobile marketing adoption by Finnish telecommunications companies in 2008-2018

Mobile devices, mobile infrastructure and mobile services have developed in an increasing pace during 2000s and continue to do so in 2010s. With this progress, companies have started to adopt various mobile marketing technologies in order to get their messaging in the screens of old and new poten...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Latto, Joel
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/59219