Mobile marketing adoption by Finnish telecommunications companies in 2008-2018
Mobile devices, mobile infrastructure and mobile services have developed in an increasing pace during 2000s and continue to do so in 2010s. With this progress, companies have started to adopt various mobile marketing technologies in order to get their messaging in the screens of old and new poten...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/59219 |