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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "R\u00e4s\u00e4nen, Iiro", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-07-03T09:32:30Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-07-03T09:32:30Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58828", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkokaupank\u00e4ynnin m\u00e4\u00e4r\u00e4 kasvaa jatkuvasti ja kilpailu verkkokauppojen v\u00e4lill\u00e4 kiristyy entisest\u00e4\u00e4n. Kilpailijoista erottautuminen kasvavilla markkinoilla on kuitenkin vaikeaa, sill\u00e4 verkkokauppojen on kohtalaisen helppoa j\u00e4ljitell\u00e4 toistensa ratkaisuja pelk\u00e4st\u00e4\u00e4n verkkokauppojen sivustoja tarkastelemalla. Erottautuminen eli differointi on mahdollista, kun yrityksen menestystekij\u00e4t ovat vaikeasti j\u00e4ljitelt\u00e4viss\u00e4 kilpailijoiden tai potentiaalisten sellaisten toimesta. K\u00e4ytt\u00e4j\u00e4kokemus on yksi merkitt\u00e4v\u00e4 ominaisuus kaikissa verkossa toimivissa palveluissa, kuten verkkokaupassa. T\u00e4m\u00e4n tutkielman tarkoituksena oli tunnistaa vaikuttavia tekij\u00f6it\u00e4 positiiviseen k\u00e4ytt\u00e4j\u00e4kokemukseen verkkokaupassa sek\u00e4 tarkastella niiden vaikutusta verkkokaupan kilpailuetuun. Tutkielma toteutettiin kirjallisuuskatsauksena eli johtop\u00e4\u00e4t\u00f6kset perustuivat kokonaan aiempaan l\u00e4hdekirjallisuuteen aiheesta. Positiiviseen k\u00e4ytt\u00e4j\u00e4kokemukseen vaikuttaviksi tekij\u00f6iksi tunnistettiin verkkokaupan her\u00e4tt\u00e4m\u00e4 luottamus, kelvollinen k\u00e4ytett\u00e4vyys sek\u00e4 erilaisten suhdepalvelujen, kuten virtuaaliyhteis\u00f6jen rakentaminen. N\u00e4ist\u00e4 tekij\u00f6ist\u00e4 kilpailuetuun vaikuttaviksi tekij\u00f6iksi erottautuivat luottamus ja suhdepalvelut. Tutkielmassa todettiin lis\u00e4ksi, ettei k\u00e4ytett\u00e4vyydell\u00e4 pystyt\u00e4 luomaan jatkuvaa kilpailuetua.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The amount of online retailing is growing continuously and the competition between online retailers is increasing. However, differentiation in growing market places is challenging because there is a great opportunity of imitation by the competitors who can easily study each other\u2019s online store web sites. Differentiation is possible when the competencies behind company\u2019s success factors are difficult to imitate by competitors or potential competitors. User experience is one of the key elements in any online service such as in online store. The purpose of this bachelor\u2019s thesis was to recognize factors affecting positive user experience and the effect of these factors on possible competitive advantage of an online store. The thesis was conducted as a literature review. Therefore, every conclusion made in the thesis is drawn from existing literature. Trust provoked by online store, eligible usability, and various kind of relationship services such as virtual communities were found as factors affecting positive user experience. From these factors, trust and relationship services were recognized as the potential factors in the creation of competitive advantage. In addition, it was found that competitive advantage cannot be created by improving usability.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2018-07-03T09:32:30Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-07-03T09:32:30Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "31", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokaupat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytt\u00e4j\u00e4kokemuksen vaikutus verkkokaupan kilpailuetuun", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201807033465", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kilpailuetu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kilpailu (toiminta)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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