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author Patrikainen, Silja
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Patrikainen, Silja Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Patrikainen, Silja
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spellingShingle Patrikainen, Silja Enhancing CRM strategy : the role of data, leadership and organizational culture data analytics leadership organizational culture johtajuus organisaatiokulttuuri asiakkuudenhallinta suhdemarkkinointi asiakassuhde leadership (properties) organisational culture customer relationship management relationship marketing customer relationship
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title Enhancing CRM strategy : the role of data, leadership and organizational culture
title_full Enhancing CRM strategy : the role of data, leadership and organizational culture
title_fullStr Enhancing CRM strategy : the role of data, leadership and organizational culture Enhancing CRM strategy : the role of data, leadership and organizational culture
title_full_unstemmed Enhancing CRM strategy : the role of data, leadership and organizational culture Enhancing CRM strategy : the role of data, leadership and organizational culture
title_short Enhancing CRM strategy
title_sort enhancing crm strategy the role of data leadership and organizational culture
title_sub the role of data, leadership and organizational culture
title_txtP Enhancing CRM strategy : the role of data, leadership and organizational culture
topic data analytics leadership organizational culture johtajuus organisaatiokulttuuri asiakkuudenhallinta suhdemarkkinointi asiakassuhde leadership (properties) organisational culture customer relationship management relationship marketing customer relationship
topic_facet asiakassuhde asiakkuudenhallinta customer relationship customer relationship management data analytics johtajuus leadership leadership (properties) organisaatiokulttuuri organisational culture organizational culture relationship marketing suhdemarkkinointi
url https://jyx.jyu.fi/handle/123456789/58814 http://www.urn.fi/URN:NBN:fi:jyu-201807023441
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