APA (7th ed.) Citation

Patrikainen, . S., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2018). Enhancing CRM strategy: The role of data, leadership and organizational culture.

Chicago Style (17th ed.) Citation

Patrikainen, Silja, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Enhancing CRM Strategy: The Role of Data, Leadership and Organizational Culture. 2018.

MLA (9th ed.) Citation

Patrikainen, Silja, et al. Enhancing CRM Strategy: The Role of Data, Leadership and Organizational Culture. 2018.