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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ala-M\u00e4enp\u00e4\u00e4, Mikko", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-06-29T11:14:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-06-29T11:14:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58808", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena on selvitt\u00e4\u00e4, mink\u00e4laiset tekij\u00e4t vaikuttavat k\u00e4ytt\u00e4jien jatkok\u00e4ytt\u00f6p\u00e4\u00e4t\u00f6kseen sis\u00e4lt\u00f6\u00e4 tuottavilla internetsivustoilla, tutkimuskysymyksen\u00e4 \u201dmitk\u00e4 tekij\u00e4t lis\u00e4\u00e4v\u00e4t tai v\u00e4hent\u00e4v\u00e4t digitaalisen sis\u00e4ll\u00f6n kuluttamista?\u201d. Tutkimuksen teoreettinen viitekehys pohjautuu nelj\u00e4\u00e4n aihealueeseen: k\u00e4yt\u00f6n jatkamiseen, sis\u00e4lt\u00f6markkinointiin, k\u00e4ytt\u00e4jien sitouttamiseen ja virtuaaliseen yhteis\u00f6llisyyteen. N\u00e4ist\u00e4 kaksi ensimm\u00e4ist\u00e4 muodostavat pohjan teorialle ja kaksi viimeist\u00e4 esitell\u00e4\u00e4n l\u00e4hinn\u00e4 k\u00e4sitetasolla. \nTeoreettisen viitekehyksen pohjalta luotiin kysely, jolla pyrittiin selvitt\u00e4m\u00e4\u00e4n k\u00e4ytt\u00e4jien kokemuksia ja mielipiteist\u00e4 sivuston k\u00e4yt\u00f6st\u00e4. Empiirinen osio on toteutettu m\u00e4\u00e4r\u00e4llisen\u00e4 tutkimuksena ja otos on ker\u00e4tty Vihjeparatiisi.comin k\u00e4ytt\u00e4jist\u00e4 nettikyselyn avulla. Kyselyyn vastasi kaiken kaikkiaan 70 k\u00e4ytt\u00e4j\u00e4\u00e4 ja kyselyn tulokset analysoitiin SPSS-ohjelmiston avulla.\nTutkimuksen tuloksista selvi\u00e4\u00e4, ett\u00e4 k\u00e4ytt\u00e4jien jatkop\u00e4\u00e4t\u00f6kseen vaikuttaa eniten k\u00e4ytt\u00f6kokemus. Merkitt\u00e4vimp\u00e4\u00e4n rooliin nousivat sivuston k\u00e4yt\u00f6n helppous ja nautinnollisuus. Muita vaikuttavia tekij\u00f6it\u00e4 ovat k\u00e4yt\u00f6n aiheuttama sosiaalinen vaikutus, sivuston saatavuus, vaihtoehtojen laatu ja sivuston kaupallisuus. N\u00e4ill\u00e4 ei kuitenkaan ole yht\u00e4 suurta vaikutusta jatkop\u00e4\u00e4t\u00f6kseen kuin k\u00e4ytt\u00f6kokemuksella.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This study examines what kind of factors influence on users\u2019 intention to continue usage on content producing websites. The theoretical framework in this study is based on four existing fields of studies: usage continuance, content marketing, user engagement and sense of virtual community. The first two constructs the base for the theory and the other two are introduced on the conceptual level.\nIn the later part, a survey was constructed based on the theoretical framework. It was used to measure users\u2019 opinions and experiences about using website. The empirical part in this study was executed as a quantitative research. An online survey was implemented for the users of Finnish website, Vihjeparatiisi.com. 70 answers were collected and analyzed by using SPSS software.\nThe results show that continuance intention was influenced the most by users\u2019 usage experience. The most remarkable role on users\u2019 experience is played by ease of use and perceived enjoyment. Other affecting factors on continuance intention are social influence, website\u2019s availability, quality of alternatives and commercialism. However, these factors don\u2019t have as much influence as usage experience.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Riitta Pitk\u00e4nen (rpitkane@jyu.fi) on 2018-06-29T11:14:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-06-29T11:14:34Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "60", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4yt\u00f6n jatkaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4lt\u00f6markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "virtuaalinen yhteis\u00f6llisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sis\u00e4lt\u00f6\u00e4 tuottavien verkkosivustojen k\u00e4yt\u00f6n jatkumiseen vaikuttavat tekij\u00e4t", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201806293433", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sitouttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4tutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "faktorianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "virtuaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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