What is behind a software acquisition process? empirical case study focusing on Finnish IT Service Provider and its potential customers

Bibliographic Details
Main Author:	Kuorelahti, Topi
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2018
Subjects:	organizational buying behavior software acquisition process buying center factors affecting organizational buying behavior ostot ohjelmistot ostokäyttäytyminen organisaatiot (järjestelmät) purchases repertoires buying behaviour organisations (systems)
Online Access:	https://jyx.jyu.fi/handle/123456789/58780

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