Competitive advantage from sustainability marketing of bio-based products a multiple case study of three sustainable chemical companies’ sustainability marketing

Bibliographic Details
Main Author:	Rasa, Suvi
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Yritysten ympäristöjohtaminen, Corporate Environmental Management, 20425
Format:	Master's thesis
Language:	eng
Published:	2018
Subjects:	sustainability marketing bio-based products sustainable value biomateriaalit biokemikaalit yritysmarkkinointi kilpailuetu biomaterials biochemicals business-to-business marketing competitive advantage
Online Access:	https://jyx.jyu.fi/handle/123456789/58721

Internet

https://jyx.jyu.fi/handle/123456789/58721